If you are just thinking about starting a MAP program it might seem overwhelming at first but it is actually pretty simple. At the end of this article I will link to some MAP policies you can read to get a better handle on it but here are the basics.
- Make sure it is legal. We are not attorneys over here so we always recommend getting a competent attorney to review your policy. Notice I did not say to have them “write” your policy. Having them review it can save you a lot of money. You can read many policies on our site and you will quickly get an idea of what might work for you. One piece of advice I would give is to investigate is to creating an authorized dealer program and to create a material difference in your policies. This can be as simple as stating that your warranty is only for authorized dealers. This will give you much sharper teeth when it comes time to enforce.
- Keep it simple. Despite the need to get attorneys involved what we have seen when the rubber meets the road is that simple is better. It does not need to be complicated. If you have a statement that says something to the effect that “it is in the brand’s sole discretion to determine what a violation is”, or that anything that “violates the intent of the MAP policy” You will not get into squabbles with sneaky dealers
- Drop the hammer. Once you have the paperwork in place you need to monitor and enforce strongly, especially at first. From our experience the brands that are eager to drop the hammer and have the attitude that they will cut off ANY dealer, no matter what rarely have to. Somehow their attitude permeates the marketplace and they have very few violations, and when they do have them people are quick to fix them, usually with an apology. The brands that have issues are the ones who are wishy-washy in their enforcement.
- Don’t slack off. Some brands start strong and then slowly fade out. The fact is, it gets boring after a while. New sellers keep popping up and old dealers keep pushing the boundaries. That is why it is important to have a company like us continuously monitor 365.25 days per year 24 hours a day. We will not let you slack off, and your bottom line will show the difference.
If you have any questions please reach out, we would love to help you to!