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Minimum Advertised Price, only applies to the lowest price at which a retailer can advertise a product. It is not necessarily the same as the final selling price at checkout. The final selling price can be influenced by various factors such as discounts, promotions, negotiations, or other pricing strategies employed by the retailer. However, it is important to note that retailers are still prohibited from advertising the product below the specified minimum price set by the MAP policy.
Besides monitoring and MAP policy enforcement we also develop a healthy relationship with your compliant sellers.