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We've been adding a lot of clients in Europe recently.  And with this expansion, there has been a lot of learning!  I thought it might be a good idea to share some of this knowledge in case your sales are expanding overseas. The first thing to know is that unless you are lost, you can not mention MAP in Europe.  Throughout Europe, it is verbo Read more

Have you ever pulled out your smartphone in a store to check online prices? I have. Dealers hate when customers walk into the corner of the shop and pull out their smartphone.  The next question is always “Hey I can buy it for cheaper online, can you match this price?”  Or worse they just walk out. “I have overhead and employees!� Read more