Strengthen your MAP program with a comprehensive approach

Enforcing a MAP program involves various methods such as violation outreach emails, calls, DNS lists, and cease and desist letters, which are effective in most cases. However, dealing with persistent violators who continue to breach the policy despite efforts to ensure compliance can be a challenge.

A common concern many brands face is the fear of losing sales by taking strict actions against violators. Some are hesitant to cut off customers for violations.

What if there was a way to enforce your MAP program without cutting off customers? By incorporating a reference to your MAP program in the marketing section of your terms and conditions, you can strengthen your enforcement approach.

For example, you can outline how discounts are earned in your terms and conditions, separate from your MAP policy. This can include specific criteria for earning discounts and the consequences for non-compliance.

By clearly defining the terms for discounts, you create a tool to encourage MAP compliance. If a customer fails to comply or continues to violate the policy, you can withhold a portion of the discount until the issue is resolved.

With careful planning and leveraging existing tools, you can develop a robust MAP program that works for you, not against you. If you’re interested in learning more about maximizing your current resources to support your MAP program, feel free to reach out to us for further discussion. We’re happy to help in any way we can.