The Relationship Between MAP Compliance and Brand Reputation
When online-retailers adhere to MAP policies, it ensures a level playing field, where your products are valued and respected for their quality and worth. This consistency in pricing helps in building a trustworthy brand image, leading to a loyal customer base. On the contrary, when MAP policies are ignored, it can lead to a perception of lower quality, diminishing the perceived value of your products and, in turn, your brand.
Strategies for Maintaining a Strong Brand Image
1. Clear Communication of MAP Policies: Ensure that your MAP policies are clearly defined and communicated to all your retailers. This clarity helps in preventing unintentional violations and fosters a transparent relationship with your partners. We send your policy and price file in all enforcement communications to sellers.
2. Regular Monitoring and Enforcement: Implement a system to regularly monitor retailer compliance with your MAP policies. Quick action in case of violations is crucial in maintaining the integrity of your brand. When we find violations, enforcement notices are sent within hours of discovery.
3. Educate Your Partners: Often, violations occur due to a lack of understanding. Regular training and educational resources for your retailers about the importance of MAP compliance can go a long way in preventing these issues.
4. Build Relationships Based on Mutual Respect: Encourage an environment where your retailers value and respect your brand as much as you do. This mutual respect is key in ensuring long-term compliance and success.
5. Leverage Technology: The days of manually searching violations are long gone. Our proprietary software searches and identifies violations across multiple platforms daily. Once we find them, we don’t stop until we gain compliance. |
