Specialty items for the Shop, Trailer and Track. The Allstar Performance brand offers thousands of hard-to-find, specialty items that cover many segments in the performance aftermarket. For over 25 years, customers worldwide have come to rely on the quality, affordable and practical items available from Allstar Performance.


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Minimum Advertised Price Policy (MAP)  Effective: July 1, 2012 

Allstar Performance, a division of Lane Automotive Inc. has determined that its interests are best served through the adoption of a minimum advertised price (“MAP”) policy. This MAP policy is designed to (1) protect reseller margins so that desirable pre-sales and post-sales services and infrastructure can be provided by our channel partners and (2) support the Allstar Performance brand as a premium offering. 

This policy has been unilaterally adopted by Allstar Performance and will be uniformly enforced. Policy Coverage 

This MAP policy covers all Allstar Performance resellers. Although resellers remain free to establish their own resale prices, Allstar Performance will, without assuming any liability,  unilaterally impose sanctions as described in this policy against resellers who advertise applicable Allstar Performance below the MAP price. Allstar Performance will not discuss any conditions of acceptance related to this MAP policy, as it is non-negotiable, and will not be altered for any reseller.  

MAP applies only to minimum advertised prices and does not apply to the price at which the products are actually sold, or to advertised prices higher than the MAP price established by Allstar Performance. 

Minimum Advertised Price 

The current listing of products and applicable MAP prices are published on Allstar  Performance’s website. These prices are labeled one of the following list, racer price, or MAP.  Allstar Performance promotional items such as shirts and decals are not subject to the MAP policy. The products and MAP may be changed from time to time at Allstar Performance’s sole discretion. Allstar Performance resellers are responsible for remaining current with the MAP policy, products, and pricing. Each advertisement below the MAP price will be a violation of the policy. 

Rebates are not to be offered in conjunction with an Allstar Performance product where the end selling price falls below the MAP. 

Bundling of any Allstar Performance products must add up to the MAP price for the items sold individually. 

The MAP policy applies to all advertisements of specific Allstar Performance products in all media including, without limitation, flyers, posters, coupons, mailers, inserts, newspapers,  magazines, catalogs, mail order catalogs, Internet (including shopping cart and social media) or similar electronic media, television, radio and public signage.

Policy Violations 

In the event a reseller does not elect to follow the Allstar Performance MAP policy, sanctions may be imposed by Allstar Performance. 

Violations of the MAP policy shall be determined by Allstar Performance in its sole discretion.  Allstar Performance may not accept any purchase orders from a reseller who has violated this  MAP policy until the MAP issue is resolved. 

Policy Modifications 

Allstar Performance reserves the right at any time to modify, suspend, or discontinue the MAP  policy in whole or in part. They may also designate promotional periods during which the terms of the policy change or designate periods of time during which the policy is not applicable.  Policy modifications shall be made available on the Allstar Performance website at and through electronic correspondence.  

Unilateral Action 

Allstar Performance is seeking compliance from all resellers to adhere to this MAP policy.  Allstar Performance has the sole discretion to refuse to fulfill any purchase order for resellers that do not comply to the MAP Policy. 

Contact Information 


All questions or comments regarding this MAP policy are to be directed to Allstar Performance shall be solely responsible for determining whether a violation of the policy has occurred, communicating decisions to resellers regarding the policy, and receiving any communication regarding sanctions imposed under this policy.

Allstar Performance – 8300 Lane Drive Watervliet, MI 49098 – 269-463-8000 

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