MINIMUM ADVERTISED PRICE (MAP) POLICY

INTRODUCTION

AlphaRex® specializes in designing and manufacturing superior automotive aftermarket
performance lighting. Our goal is to produce lighting products, and technology, that are
unrivalled. With our revolutionary PATENTED full L.E.D. technology, our NOVA-Series L.E.D.
headlights mark the debut of our distinctive brand. Our PATENTED NOVA-Series Ice Cube 3D
projector is the core of our exclusive design. Each projector is equipped with an Osram Oslon
Black Flat L.E.D. chip to provide maximum light output, both in illumination and projection. We
will persist with our philosophy of innovative technology and uniquely stylish designs in order to
bring the very best to the automotive aftermarket industry.

At AlphaRex®, we believe that unsurpassed quality and originality is the key to stay above the
competition, and it is our mission to bring much sought-after advanced products to our
customers. With 20 years of manufacturing experience, our factory is without a doubt the
pioneer of the performance lighting industry, and capable of successfully designing and
manufacturing lighting products for our ever-evolving industry. We design our lights from
inception, patent every component we’ve designed, and guarantee that our products are
compliant with the SAE and DOT requirements. Our products are also certified to ISO-9000,
ISO-9001 and ISO-9002 standards. We inspect every detail of our lights to ensure that our
customers are more than satisfied with every detail. We strongly believe that excellent
customer service and technical support is the key to success; and our team is ready to answer
any questions you might have to ensure our customers (and yours) have unparalleled service
and satisfaction.

AlphaRex® is now accepting wholesale distribution partners. We believe that in order to reach
the broad mainstream aftermarket audience, we need to partner with reputable Warehouse
Distributors to stock and promote our supreme brand and unique products. Therefore, we have
set-up a discount structure for our NOVA-Series and LUXX-Series lighting products with MAP
pricing exclusively for our wholesale customers. We intend to protect, not compete with, our
distributors. In order to be the best Vendor partner, we believe that we should put our efforts
into developing and improving our products and technology. So, our authorized distributors can
focus on reaching out to your valued Jobbers and potential buyers. AlphaRex® looks forward to
working with you and your team!

POLICY STATEMENT

AlphaRex®, in its sole discretion, reserves the right to discontinue doing business with any
reseller that advertises any product(s) covered by this MAP Policy at a price lower than the MAP.

GENERAL GUIDELINES

The products covered by this policy are listed in our current MAP price file. AlphaRex® may, in
its sole discretion, modify this list from time to time.

1. AlphaRex® recognizes that dealers are free to make their own decisions to advertise and
sell any AlphaRex® products at any price they choose, without consulting or advising
AlphaRex®. Similarly, AlphaRex® will exercise its right to make its own decisions
regarding the AlphaRex® Authorized Reseller Program (“AlpARP”), supplemental
marketing materials, point-of-purchase displays, product allocation, new product
availability, or future promotional, joint marketing, or sponsorship programs.

2. The MAP Policy applies to advertised prices, not the price at which MAP Products are
actually sold or offered for sale to an individual in-store, over the telephone, or online;
sellers are free to determine their actual sales price.

3. AlphaRex® believes in maintaining a well-regulated and fair marketplace for all its
authorized resellers. Please feel free to contact map@alpharexusa.com for more
information on the MAP policy and enforcement.

ADVERTISING GUIDELINES

1. The MAP Policy applies to all advertisements of MAP Products in any and all media,
including but not limited to flyers, posters, coupons, mailers, inserts, newspapers,
magazines, catalogs, television, radio, and public signage, as well as internet sites, social
media sites, apps, or any other electronic media.

2. The MAP Policy does not apply to solely on-premise or in-store advertising that is not
distributed to customers.

3. Website features such as automated “Bounce-back” pricing e-mails, preformatted e-mail
responses, forms, automatic price display for any item(s) prior to being placed in a
customers’ shopping cart and other similar features are considered to be
communications initiated by the dealer (rather than by the customer) and thereby
constitute as “advertising” under this MAP Policy.

4. A visible strike out, deletion or alteration of any price in any Internet advertising is
strictly prohibited. Dealers must not include statements or options related to AlphaRex®
brands which may lead consumers to perceive the offer of prices below MAP. Statements
such as “call”, “call for price”, “email to get the lowest price”, “best offer”, “place in
shopping cart to see our lowest price”, “at least x% off”, or other similar statements are
prohibited.

5. This MAP Policy also applies to any activity which AlphaRex® determines, in its sole
discretion, is designed or intended to circumvent the intent of this MAP Policy, such as
solicitations for “group purchases” and the like.

6. It shall not be a violation of this MAP Policy to advertise in general that the reseller has
“the lowest prices” or will match or beat its competitors’ prices, or to use similar
phrases; so long as the reseller does not include any advertised price below MAP and
otherwise complies with this MAP Policy.

7. From time to time, AlphaRex® may permit resellers to advertise MAP Products at prices
lower than the MAP retail price. In such events, AlphaRex® reserves the right to modify
or suspend the MAP retail price with respect to the affected products for a specified
period of time by providing advance notice to all resellers of such changes.

POLICY ENFORCEMENT

1. If a dealer with multiple store locations violates this MAP Policy at any one store
location, or on any associated website, then AlphaRex® will consider this to be a
violation by the dealer.

2. AlphaRex® reserves the right to cancel any pending orders, restrict future orders, or
suspend dealers’ account if AlphaRex® reasonably believes a dealer has violated the
provisions of this policy.

3. AlphaRex®’s Director of Sales and Marketing is solely responsible for determining
whether a violation of the MAP Policy has occurred, as well as determining appropriate
sanctions.

4. Waivers to this MAP Policy may be granted in AlphaRex®’s sole discretion by the Director
of Sales and Marketing in writing. AlphaRex® sales, marketing, or other personnel are
not authorized to modify or grant exceptions to the MAP Policy. In the event that the
Director of Sales and Marketing authorizes a waiver to the MAP Policy, dealers must
strictly adhere to the terms of the waiver letter. Deviation from the terms of a waiver
letter is a violation of the MAP Policy.

5. AlphaRex® monitors the advertised prices of dealers, either directly or via the use of
third-party agencies or tools. Dealers are expected to provide reasonable cooperation in
any AlphaRex® investigations regarding possible MAP Policy violations. Hindering,
obstructing, delaying, or otherwise failing to cooperate with an AlphaRex® MAP Policy
investigation is a violation of this MAP Policy.

6. The MAP Policy will be enforced by AlphaRex® in its sole discretion and without notice.
Violations of this policy may result in any of the aforementioned sanctions up to and
including termination of our business relationship, as well as any available remedies at
law. All questions related to this MAP Policy should be directed in email to:
map@alpharexusa.com.