AnzoUSA is proud to be an American brand designed and engineered in Southern California. AnzoUSA products are unique, which means R&D occurs in-house right in the heart of Chino, CA. Their products need an average of one to two years to transform from a design on paper into the final product installed on your vehicle. Every AnzoUSA product is backed by a ONE-YEAR WARRANTY against manufacturer defects. They do that by dedicating themselves to providing their customers with exceptional service and support through an experienced sales team and a knowledgeable technical staff.
This Unilateral Minimum Advertised Price Policy (this “Policy”) is effective June 1, 2020. This Policy applies to
all brands manufactured and/or distributed by C.G. Motorsports Inc., dba Anzo USA (“Anzo USA”) for retail
distribution, including but not limited to Anzo USATM (collectively, the “UMAP Products”).
This Policy may be summarized as follows (subject to and as qualified by the more detailed description under
“Anzo USA UMAP Policy” below).
• Each Reseller is free to establish its own resale prices.
• This Policy establishes a unilateral minimum advertised price for each of the UMAP Products, and
compliance with this Policy is required for a Reseller to be authorized to use Anzo USA’s Intellectual
Property and/or participate in Anzo USA sponsored promotions and other benefits listed below.
• To comply with this Policy, each Reseller must at all times advertise all UMAP Products at a Net
Adjusted Price equal to or greater than the applicable price of the UMAP Product listed in the current
UMAP Price List (See “Anzo USA UMAP Policy” below for more detailed description).
• If a Reseller advertises a UMAP Product in any publicly accessible format at less than the applicable
price listed in current UMAP Price List, Reseller will be considered in violation of this Policy and will be
subject to the remedies listed below under “Anzo USA UMAP Policy”, Section 2: Result of Violation.
The Policy is applicable to all retailers, jobbers, dealers, online sellers, online marketplace and auction sellers,
warehouse distributors, and any reseller(s) they sell to (together and individually, “Resellers”) located in the
United States of America, unilaterally and without exception. The Policy covers ONLY the UMAP Products
listed in the current UMAP Price List (“UMAP Price List”) distributed periodically to Resellers by Anzo USA. To
comply with the terms of this Policy, all UMAP Products must, at all times, be advertised in any publicly
accessible format, regardless of place or medium used (including but not limited to online, in store, and
catalog), at a Net Adjusted Price equal to or above the applicable prices listed in the current UMAP Price List.
This includes any price published on publicly accessible levels/pages on the internet, including but not limited
to prices displayed through links, pop-ups and other methods of publication, including through another website.
For example, Reseller may not include statements such as “click here for best price” or “click here to see
As used in this Policy, “Net Adjusted Price” means the lower of the advertised price at which a UMAP Product
is offered by or on behalf of a Reseller to a customer (potential or actual) after (a) applying all discounts,
rebates, allowances, coupons, and similar price reductions advertised in connection with the UMAP Product,
(b) excluding certain taxes and shipment charges paid by the customer, and (c) giving the effect or value of
free or reduced price bundles advertised in connection with the UMAP Product. Although Resellers are not
required to comply with this Policy, any violation will result in actions and remedies listed below in Section 2:
Result of Violation.
Although each Reseller remains free to establish its own resale prices, if Anzo USA reasonably believes
that a Reseller has violated this Policy, Anzo USA may, without assuming any liability, immediately take
actions listed below in section 2: Result of Violation.
2. Result of Violation
Effective as of the date of the revocation of authorization, Anzo USA may immediately revoke the
authorization of that Reseller (the “Violator”) to (a) access Anzo USA images, trademarks, and copyrighted
materials (collectively and individually, the “Intellectual Property”, or “IP”) for advertising purposes
(including but not limited to: in-store POP displays, images, product copy, use of the Anzo USA name and
logo in advertisements and any materials derived from Anzo USA IP), (b) participate in Anzo USA
sponsored sales promotions (including but not limited to consumer rebates and free product(s) with
purchase), (c) receive any previously agreed-upon Anzo USA co-op advertising funds after date of
violation, (d) receive any discount(s) included in Reseller’s price structure. The Violator may also be subject
to further remedies to cure the violation, including but not limited to any and all remedies underState and
Federal law. Any reinstatement of any benefits shall be at the sole discretion of Anzo USA, and
reinstatement of benefits is not guaranteed upon remedy of violation(s). Anzo USA reserves the right to
refuse to do business with any Reseller that violates the terms of this Policy.
Anzo USA reserves the right to occasionally permit advertisement of UMAP Products in connection with
promotions for limited periods of time that might otherwise violate the terms of this Policy. Notice of such
opportunities will be provided to Resellers by Anzo USA, as appropriate, to ensure continued compliance
with this Policy. Except in extraordinary circumstances, Anzo USA will not consider any requests for other
4. Additional Policy Terms and Conditions
This Policy (as well as the the UMAP Products) may be modified, extended, suspended, discontinued or
rescinded in whole or part by Anzo USA at any time (including without limitation during any Anzo USA
authorized promotional period), with such action(s) effective immediately or as otherwise determined by
Anzo USA. In the event of any disagreement over the interpretation or enforcement of this Policy, Anzo
USA’s decision will control. Anzo USA will not discuss any conditions of acceptance related to this Policy.
In addition, Anzo USA neither solicits, nor will it accept, any assurance of compliance with this Policy.
Notwithstanding anything to the contrary which may be expressed or implied in or by one or more
agreements between a Reseller and Anzo USA, nothing therein shall constitute an agreement by such
Reseller to comply with this Policy, as, among other things, this Policy is not and should not be construed
to be one of the Anzo USA policies as such term is or may be used in any or all of such agreements.
5. Questions, Additional Information Regarding Potential Violations
All questions or requests for additional information regarding this Policy or information regarding potential
violations of this Policy (which should be in writing) must be addressed to the UMAP Program
Attn: UMAP Program Administrator
5150 Eucalyptus Ave., Unit A
Chino, CA 91710
P: (909) 590-8618
Only the UMAP Program Administrator is authorized by Anzo USA to answer questions regarding this
Policy, to comment on the Policy or to accept information regarding potential violations.
Besides monitoring and MAP policy enforcement we also develop a healthy relationship with your compliant sellers.