ARC Lighting is a leading manufacturer of LED automotive lighting products. Their business is founded on the principles of bringing world-class technology to their customers across the motorsport, 4×4, personal truck, commercial vehicle, and industrial sectors. Their key to success has been their commitment to innovative, high-quality, high-performance LED lights at reasonable prices.
Focus Innovation Group LLC (Heretofore known as FIG) understands that our success is tied to the success of our network of select authorized dealers and distributors. We also know that many of our dealers and distributors invest significant time and resources to deliver an extraordinary customer experience. We want to protect their ability to do so while at the same time discouraging price oriented based advertising that would be financially detrimental to our dealer’s service and support efforts. As a result, FIG unilaterally establishes this Minimum Advertised Price (“MAP”) Policy. FIG sells various products branded under different names. In order to provide clarity and consistency, we have chosen to make this MAP agreement amongst companies rather than specific brands sold.
MAP Policy Guidelines
MAP pricing for all of our FIG products will be found on the current price list we disseminate to our authorized dealers. All advertised prices must be at or above MAP for all FIG products if a MAP price has been established by FIG. Resellers are not required to list prices in advertising. If a price is listed in an advertisement it must be at or above MAP.
Resellers are responsible for ensuring their FIG product is at or above MAP on internet search engines. Resellers are free to set the actual resale price of any product as long as it is advertised at or above MAP price given the most recent publication of the FIG price list. FIG’s MAP policy for all products apply to advertising placements, including but not limited to: print ads (inserts, magazines, newspapers, catalogs, mail order catalogs, etc.), broadcast (radio and TV), direct mail, faxes, internet placement with third parties (banner ads, broadcast emails, destination pages, third-party sites), internet placements on resellers own website and any flyers, posters or coupons.
From time to time, FIG may permit resellers to advertise MAP Products at prices lower than the MAP price. In such events, FIG reserves the right to modify or suspend the MAP price with respect to the affected products for a specified period of time by providing advance notice to all resellers of such changes.
FIG’s MAP Policy does allow resellers to omit pricing entirely from advertisements and/or advertisement statements such as “Call for Price” or “Call for Quote.”
Free Offers Associated with FIG Product
Free shipping and/or handling, 0% sales tax, or free financing promotions do not violate the MAP.
All FIG Products Price Matching Policies
Price matching policies are acceptable. Price matching cannot be used as a valid reason for violations of FIG’s MAP Policy. Advertised price must always be at MAP or higher.
Failure to Comply with the MAP Policy
At the sole discretion of FIG failure to comply with MAP, intentional and/or repeated failure to abide, may result in the immediate loss of Authorized Reseller status and your ability to purchase all FIG products both direct as well as through distribution.
FIG will utilize the following steps to resolve MAP violations:
Violations from Authorized Resellers will need to be corrected within 24 hours of notification.
First Violation: Reseller’s account will be put on hold temporarily and a written warning will be provided. MAP violations must be corrected within 24 hours. Upon correction and following 30 days of compliance, violation will then be cleared.
Second Violation: Reseller’s account will be put on hold for 30 days.
Third Violation: Reseller’s account will be put on hold for 180 days. After this duration, FIG will review and determine if account is to be reinstated.
Fourth Violation: Should FIG decide to reinstate an Authorized Reseller who has previously demonstrated a third violation, yet violates a fourth time, the account will be unauthorized indefinitely.
***FIG will issue a new price list upon the first day of each year, based on a calendar year. Pricing must be updated immediately upon receipt
Besides monitoring and MAP policy enforcement we also develop a healthy relationship with your compliant sellers.