ASR Motorsport Minimum Advertising Pricing Policy

ASR Motorsport is committed to offering the highest quality product that end-users demand. In an effort to retain brand value and a healthy distribution channel,
ASR Motorsport is unilaterally implementing a Minimum Advertising Pricing (MAP) policy (“Policy”). This Policy will become effective January 1, 2025 and applies
to all distributors and retailers; including but not limited to catalogs, Internet retailers, auction sellers, auction sites, and ecommerce platforms (collectively,
“Resellers”) who sell ASR Motorsport product to end-users. A Reseller is also considered to be anyone that uses ASR Motorsport’s trademarks and intellectual
property in connection with the advertisement, offering for sale, or sale of ASR Motorsport’s goods, whether such use is with or without ASR Motorsport’s
consent. ASR Motorsport values the efforts and contributions of all Resellers to distribute ASR Motorsport products and support our mutual customers. This Policy
is unilaterally adopted by ASR Motorsport for the benefit of all Resellers and will be uniformly enforced.

Dealers shall not publish a retail advertised price through Covered Advertising (defined below) that is less than the manufacturer’s suggested retail price
(“MSRP”). “Covered Advertising” is defined as:

1. Print advertising such as newspapers, magazines, print inserts, outdoor billboards/signage;
2. Broadcast advertising such as radio and TV;
3. Direct advertising such as catalogs, flyers, newsletters, direct mail pieces/coupons, and broadcast faxes, whether mailed, hand-delivered, or shipped
in-box with product;
4. Electronic mail (e-mail) advertising. Any web pages that link from the e-mail are considered part of the e-mail advertisement;
5. Internet advertising such as banner, pop-up, and pop-under ads;
6. And any website accessible to the public including traditional retailers, club membership sites, e- tailers, vendors, portals, shopping sites, blogs,
forums, auction sites, etc.

The types of advertising not covered by this Policy are: In-store merchandising

A visible strike out, deletion or alteration of any price in any Internet, print, radio and/or T.V. advertising is strictly prohibited. Dealers must not include
statements or options related to the brand which may lead consumers to perceive the offer of prices below MSRP. Statements such as “call”, “call for price”,
“email to get the lowest price”, “best offer”, “place in shopping cart to see our lowest price”, “at least x% off”, or other similar statements are not permitted.
Listing items as used, open box, or returns to circumvent this policy will not be tolerated. Nor will any bait and switch practices. The ASR Motorsport item
displayed must have that item’s MAP (or higher) price displayed. Statements such as, “Price Starting At:“, are allowed as long as the starting price is at or above
MAP.

The inclusion in advertising of free or discounted products (whether made by ASR Motorsport or another manufacturer) with a product covered by this MAP
Policy is prohibited. All wheel and tire packages (i.e., those that include a combination sale of both products covered in the MSRP price file and products not
covered under this Policy) must be advertised at the cumulative MSRP of all the products included in the package.

This MAP Policy applies only to advertised prices and does not apply to the price at which ASR Motorsport products are actually sold or offered for sale to an
individual consumer within Reseller’s retail location or over the telephone. Resellers remain free to sell these products at any prices they choose under these
circumstances.

ASR Motorsport must be specifically excluded from any type of advertised storewide sale or promotion (i.e. instant discount coupons or codes) if the promotion is
perceived to discount ASR Motorsport below MSRP. Advertised coupons, dealer bucks, etc. are allowed as long as they are for future storewide purchases only.

Pricing listed on an Internet site is considered an “advertised price” and must adhere to this MAP Policy. Once the pricing is associated with the intent to purchase
(added to a secure, not public shopping cart or order), the price becomes the selling price and is not bound by this MAP Policy. Discounts applied at the checkout
to the entire order based on a customer’s purchasing history with the Reseller, such as discounts for “frequent shoppers”, do not violate this MAP Policy.

From time to time, ASR Motorsport may choose to offer special promotions on certain products. In such an event, we reserve the right to modify or suspend this
MAP Policy in whole or in part by notifying all Resellers of the duration and nature of the change. ASR Motorsport further reserves the right to adjust the MSRP
with respect to all or certain products at its sole discretion. Such changes shall apply equally to all Resellers.

Intentional and/or repeated failure to abide by this MAP Policy will result in sanctions unilaterally imposed by ASR Motorsport including suspension of purchasing
ASR Motorsport via a Do Not Sell directive to all wholesalers. ASR Motorsport does not intend to do business with Resellers who degrade the image of ASR
Motorsport and its products. ASR Motorsport need not provide prior notice or issue warning before taking any action under this MAP Policy.

Limitations on Sales: The Dealer shall only sell ASR Motorsport at the Dealer’s retail store, Dealer’s mail order catalog, Dealer’s Internet website, or at retail
booths operated by the Dealer at motorsport events such as races, rallies and shows. Selling or listing ASR Motorsport on third party sites (i.e. Amazon, eBay,
Walmart, etc.) is strictly prohibited without direct written authorization by ARS Motorsports.