Since 2010, Derive Systems has been dedicated to revolutionizing fleet management. As a leading automotive technology company with over two million software installations, we understood how to optimize fleet management systems. By pairing our expertise with cutting-edge technology, we developed software solutions designed to transform vehicle experiences from one-size-fits-all to dynamically adaptable and mission-specific.
Derive Systems – owner of the SCT Performance and Bully Dog brands – has a series of advertising and sales
policies, available to review on our websites. Below is the MAP Policy. To review the others, please visit our website.
Derive unilaterally has selected a minimum advertised price (“MAP price”) for each of its SCT and BD products.
The MAP price is the absolute lowest price that an SCT or BD product can be advertised for retail sale in accordance
with this Minimum Advertised Pricing Policy (“MAP Policy”). The pricing sheet will be uploaded and available to all
Customers at https://sctflash.com/dealer-policy/ and https://bullydog.com/dealer-policy/.
Derive wishes to promote advertising and marketing that focuses on product performance, high quality, unique
features, innovation, and similar attributes that convey the superior brand image associated with the combined DERIVE
POWERTM line of SCT and BD automotive tuning products and services. Derive believes that certain advertising practices
erode the perceived value of Derive’s SCT and BD products to end user customers, and the incentives of Customers to
stock, promote, sell, and support these products.
This MAP Policy applies to all forms of public advertising in connection with retail sales of SCT and/or BD
products, including without limitation newspaper, magazine and other print ads; buyer’s guides and other forms of
product listings; direct mail flyers, catalogs, solicitations or offers; radio/television commercials and webcasts; websites
and online stores; postings on online message boards; mass e-mails; and all other forms of public communications
and/or private communications initiated by a Customer to multiple customers or prospective customers, to the extent
used to advertise available prices for Derive’s SCT and/or BD products.
The online display (e.g., via an online store or website) of any retail price for any of Derive’s SCT or BD products
that is below the established MAP price for such product shall be a violation of the MAP Policy, unless the price only
appears after the customer has already selected the item for purchase and proceeded to checkout. Online advertising
methods that Derive believes, in its sole interpretation, are designed to bypass the intent and purpose of the MAP Policy
are strictly prohibited. By way of example only and not limitation, displaying a MAP or other price online which appears
to be crossed-out or lined-through as a means of inviting a prospective customer to click through to reveal a below-MAP
price shall be a violation of the MAP Policy.
Any advertisement that offers an instant rebate (other than a manufacturer’s rebate), coupon or similar
means of discounting the retail price of any of Derive’s SCT or BD products below MAP pricing is a violation of the MAP
Policy. To the extent any such advertisement or offer is presented as applying to “all products” or the customer’s
“entire order” (or similar), such advertisement or offer must clearly and expressly exclude Derive’s SCT and BD
products.
Any attempt to advertise new SCT and/or BD products for retail sale at below MAP prices by falsely and/or
deceptively identifying such products as “open box,” “unlocked,” “used,” or “like new,” for example, shall be a violation
of the MAP Policy. Similarly, other attempts in advertising to evade the restrictions of the MAP Policy—including,
without limitation, statements such as “prices too low to advertise” or “make an offer” or other practices deemed by
Derive to have the purpose of disguising or concealing actual advertised pricing of those products—are a violation of
the MAP Policy
Besides monitoring and MAP policy enforcement we also develop a healthy relationship with your compliant sellers.