Founded in 1938, Torrance-based Edelbrock, LLC is recognized as one of the nation’s premier designers, manufacturers, and distributors of performance replacement parts for the automotive aftermarket. Edelbrock produces their core products in the United States of America using state-of-the-art equipment in its world-class manufacturing facilities. Edelbrock, LLC now encompasses six locations including three in California, two in North Carolina, and one in Mississippi.


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Retail Unilateral Pricing Policy

Date: April 1st, 2021

Overview: In an effort to retain brand value and a healthy distribution channel, Edelbrock / COMP has implemented a Retail Unilateral Pricing Policy.

The Retail Unilateral Pricing Policy (UPP) sets a Minimum Retail Price (MRP) for all Edelbrock Group  Products products; Edelbrock, COMP Cams, TCI, FAST, and RHS. This policy is designed to curb price slashing among Edelbrock Group retailers (IE: Mass Merchants, Jobber Stores, Mail Order, Speed Shops,  online dealers, or any retail outlet), enabling them to remain profitable in this highly competitive business environment. In order to remain in good standing, Edelbrock Group Resellers must advertise and sell all products at, or above, the MRP.

Edelbrock Group will be utilizing the services of MAP Services to administer and enforce the UPP.  Violations or refusal to participate in the Edelbrock Group UPP could result in loss of Annual  Advertising Cooperative Funds, Volume Rebate Incentive Rights to use Edelbrock intellectual properties, Ability to purchase Edelbrock Group products.

Reseller Defined: A reseller constitutes any merchant that sells to consumers. This includes, but is not limited to: jobbers, retailers, online dealers, warehouse distributors, auction sellers, or auction sites. A  reseller is also considered to be anyone that uses Edelbrock Group trademarks in connection with the advertisement, offering for sale, or sale of Edelbrock Group goods, whether such use is with or without  Edelbrock Group’s consent.

Furthermore, warehouse distributors (WD) are responsible for monitoring to whom they sell to and ensuring that the purchasing party is not violating the MRP. Failure to do so may result in penalties to both the reseller and the WD.

Violations: A violation is defined as the sale or advertising of an Edelbrock Group product(s):

  • Selling below the stated MRP; Which are bundled together at a price below the aggregated MRP of  the individual items; On a website with ambiguous pricing such as: “See Price in Cart”, “Make Offer”,  “bid”, rebate funds, customer specific funds, or “Instant Message me for pricing”

Promotions: Edelbrock / COMP reserves the right to run National Promotions of their products.  Edelbrock / COMP will provide to resellers the promotional information, with adequate timing, to  ensure continued compliance with the pricing policy. Edelbrock / COMP encourages resellers to utilize the national promotions to their advantage while providing a high level of customer service to the end  user.

Edelbrock Group encourages retail promotions and sales of our products. All retail promotions must be  approved by Edelbrock Group in writing 90 days prior. If the retail promotions do not meet the  requirements of the UPP, they will be in violation, subject to enforcement and penalties.

Enforcement & Penalties: MAP Services will administer the UPP by sending resellers notifications of  violations. Once a violation is discovered, the reseller will automatically be penalized for their violation  in accordance to the penalties stated below. The reseller will have (2) business days from the date the  notification was composed to correct an internet violation, and (3) business days to correct all other  violations. If a violation is not reconciled within the time period allotted, the reseller will automatically  receive the subsequent notification. Edelbrock Group will make the final determination as to whether  the violation will be withdrawn.

  1. Penalty for First Notification of Violation: a. Direct Accounts will: Lose the privilege to purchase the  product found to be in violation for (30) days. b. Non-Direct Accounts will: Be added to the warehouse  distributor Do Not Sell list and lose the privilege to purchase the product found to be in violation for (30)  days.
  2. Penalty for Second Notification of Violation: a. Direct Accounts will lose: The privilege to purchase  the product found to be in violation for (90) days. 50% of their annual COOP funds. If any of the funds  have already been credited, they will lose funds for the following year. b. Non-Direct Accounts will lose:  All rights to Edelbrock / COMP intellectual properties and will have two days (2) business days to remove  them off their website. The privilege of being listed on the Edelbrock Group dealer locator.
  3. Penalty for Third and Final Notification of Violation: a. Direct Accounts: Immediate action must be  taken to remove all Edelbrock Group products from the website. The following will be revoked  immediately and remain in affect indefinitely. All Edelbrock Group intellectual property rights Privilege to purchase any and all Edelbrock Group products. 100% of annual COOP funds. If any of the funds have  already been credited, they will lose funds for the following year. Eligibility to receive the Volume  Rebate Incentive. Privilege of being listed on the Edelbrock Group dealer locator. b. Non-Direct Accounts: Will immediately be placed on the Edelbrock Group Do Not Sell List. This includes all  Edelbrock Group products. All Edelbrock Group intellectual property rights are immediately revoked.  This policy may be modified or amended at any time by Edelbrock Group. If any changes are to occur,  Edelbrock will distribute a (30) day written notice of any changes to its resellers. Updated information  may also be found at www.edelbrock.com/upp and www.compperfromancegroup.com/upp


We greatly appreciate your business and continued support of the Edelbrock Group brands. Should you  have any questions regarding this policy, please feel free to contact us.

Contact info

For instructions on how to report a violation, please contact:

MAP Services Reporting and Contact Email: enforcement@mapservicescorp.com MAP Services Website: https://www.mapservicescorp.com

For all other inquires contact the Edelbrock UPP Program Administrator (No person other than the  program administrator is authorized to answer questions regarding this policy):

Address: UPP Program Administrator 3406 Democrat RD, Memphis TN 38118 Email:  uppsupport@edelbrock.com Website: www.edelbrock.com/upp and


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