Founded in 1938, Torrance-based Edelbrock, LLC is recognized as one of the nation’s premier designers, manufacturers, and distributors of performance replacement parts for the automotive aftermarket. Edelbrock produces their core products in the United States of America using state-of-the-art equipment in its world-class manufacturing facilities. Edelbrock, LLC now encompasses six locations including three in California, two in North Carolina, and one in Mississippi.
Date: April 1st, 2021
Overview: In an effort to retain brand value and a healthy distribution channel, Edelbrock / COMP has implemented a Retail Unilateral Pricing Policy.
The Retail Unilateral Pricing Policy (UPP) sets a Minimum Retail Price (MRP) for all Edelbrock Group Products products; Edelbrock, COMP Cams, TCI, FAST, and RHS. This policy is designed to curb price slashing among Edelbrock Group retailers (IE: Mass Merchants, Jobber Stores, Mail Order, Speed Shops, online dealers, or any retail outlet), enabling them to remain profitable in this highly competitive business environment. In order to remain in good standing, Edelbrock Group Resellers must advertise and sell all products at, or above, the MRP.
Edelbrock Group will be utilizing the services of MAP Services to administer and enforce the UPP. Violations or refusal to participate in the Edelbrock Group UPP could result in loss of Annual Advertising Cooperative Funds, Volume Rebate Incentive Rights to use Edelbrock intellectual properties, Ability to purchase Edelbrock Group products.
Reseller Defined: A reseller constitutes any merchant that sells to consumers. This includes, but is not limited to: jobbers, retailers, online dealers, warehouse distributors, auction sellers, or auction sites. A reseller is also considered to be anyone that uses Edelbrock Group trademarks in connection with the advertisement, offering for sale, or sale of Edelbrock Group goods, whether such use is with or without Edelbrock Group’s consent.
Furthermore, warehouse distributors (WD) are responsible for monitoring to whom they sell to and ensuring that the purchasing party is not violating the MRP. Failure to do so may result in penalties to both the reseller and the WD.
Violations: A violation is defined as the sale or advertising of an Edelbrock Group product(s):
Promotions: Edelbrock / COMP reserves the right to run National Promotions of their products. Edelbrock / COMP will provide to resellers the promotional information, with adequate timing, to ensure continued compliance with the pricing policy. Edelbrock / COMP encourages resellers to utilize the national promotions to their advantage while providing a high level of customer service to the end user.
Edelbrock Group encourages retail promotions and sales of our products. All retail promotions must be approved by Edelbrock Group in writing 90 days prior. If the retail promotions do not meet the requirements of the UPP, they will be in violation, subject to enforcement and penalties.
Enforcement & Penalties: MAP Services will administer the UPP by sending resellers notifications of violations. Once a violation is discovered, the reseller will automatically be penalized for their violation in accordance to the penalties stated below. The reseller will have (2) business days from the date the notification was composed to correct an internet violation, and (3) business days to correct all other violations. If a violation is not reconciled within the time period allotted, the reseller will automatically receive the subsequent notification. Edelbrock Group will make the final determination as to whether the violation will be withdrawn.
IF YOU HAVE BEEN MADE AWARE OF THIS UPP AND CONTINUE TO SELL EDELBROCK GROUP PRODUCTS, YOU CONSENT TO AND AGREE TO ALL OF THE TERMS AND CONDITION OF THIS UPP.
We greatly appreciate your business and continued support of the Edelbrock Group brands. Should you have any questions regarding this policy, please feel free to contact us.
Contact info
For instructions on how to report a violation, please contact:
MAP Services Reporting and Contact Email: enforcement@mapservicescorp.com MAP Services Website: https://www.mapservicescorp.com
For all other inquires contact the Edelbrock UPP Program Administrator (No person other than the program administrator is authorized to answer questions regarding this policy):
Address: UPP Program Administrator 3406 Democrat RD, Memphis TN 38118 Email: uppsupport@edelbrock.com Website: www.edelbrock.com/upp and
www.compperfromancegroup.com/upp
Besides monitoring and MAP policy enforcement we also develop a healthy relationship with your compliant sellers.