We grew up riding dirt bikes from Northern California all the way down to the Los Angeles Hills of Southern California. Back then, motorcycle companies would constantly be coming up with new innovations for equipment and bikes, but never anything for hauling our equipment in the family pickup. While our father kept watching as we used straps and tie-downs to squeeze our dirt bikes in the back of the pickup, he had an a-ha moment. What if we could leave the tailgate open? What if we didn’t have to fiddle with those plastic cargo compartments that hang over the tailgate? What if there was a way to actually adjust the angle of the tailgate? With over 52 years of manufacturing experience in the aerospace and automotive industry, we set out with our father to come up with a solution of our own.
Gate King® seeks to maintain our reputation as a manufacturer of high-quality Tailgate Adjuster products. We
have determined that a MAP Policy will build and maintain our reputation and the integrity of our highquality products with consumers. This MAP Policy is also intended to encourage competition in the sale of
Gate King® products in a manner consistent with the long-term interests of resellers and customers.
Gate King® will provide a Minimum Advertised Price (MAP) List on an annual basis or as those prices change
as determined by Gate King® in its sole discretion. Each change will state the date it will take effect. Products
on the MAP List must be advertised at or above the MAP price to be in accord with this Policy. Products that
are not on the MAP List will not be subject to this Policy.
This Policy applies only to prices advertised by dealers, distributors, retailers, etc. It does not apply to actual
transactional sale prices charged by dealers, distributor, retailers, etc., to a customer, and they remain free to
charge whatever sales price they choose. Dealers, distributors, retailers, etc., are also not required to
advertise a price for Gate King® products or abide by this policy. However, failure to adopt and maintain the
Policy may impact the future business relationship, including but not limited to status as an Authorized
Dealer of Gate King® Products.
This MAP policy applies to prices advertised by dealers, distributors, retailers, etc., using the following forms
of advertising:
• Printed advertisements published in or on newspapers, magazines, inserts, catalogs, and flyers
• Outdoor signs and billboards
• Advertisements transmitted via radio, television, satellite radio, or computer or mobile applications
• E-commerce advertising, including email promotions, paid search results and ad words, and
promotions paid for or released by dealers, distributors, retailers, etc., to third party websites and
mobile applications
• Content promoting Gate King® products on any page of a store website or display on a mobile
application, including pages dedicated to categories of products and specific products
• Advertisements that include “call for price,” “email for price,” “click for price,” or similar language
In addition, to advertising a price below that on the MAP List, the following forms of advertised promotions
also violate the MAP Policy:
• “Buy one / get one” promotions or similar promotions that include Gate King® products
• Rebates, coupons, or gift cards expressly provided in exchange for purchases of Gate King® products
that would cause the advertised price to be below that listed on the MAP List
• Advertisements of site wide discounts or offers that do not specifically exclude Gate King® products
The following promotional activities do not violate the MAP policy:
• Advertisements or offers for free shipping, sales tax inapplicable or free financing of Gate King®
products
• Any promotions or promotional events initiated or otherwise authorized by Gate King®
• Loyalty programs associated with store-wide purchases
The MAP Policy does not seek to control any of the following as forms of advertising:
• In-store signs, banners, hang tags, displays, or price tags Check-out and “shopping cart” pages on
websites and mobile applications
• Price quotes provided in response to a direct consumer inquiry, whether transmitted in person, by
phone, email, fax, or any other means of communication
Dealers, distributors, retailers, etc., remain free to determine how and when to advertise prices for Gate
King® products. It is entirely within each dealer’s, distributor’s, retailer’s, etc., discretion to adopt or not
adopt this Policy. Nonetheless, Gate King® will unilaterally monitor advertised pricing as identified above and
any failure to abide by this Policy may result in the loss of the ability to purchase products from Gate King® or
its authorized distributors, as well as the loss of ‘Authorized Dealer’, distributor’, retailer’ status, among other
future consequences.
Any questions or comments concerning this Policy or the MAP Price List must be directed exclusively in
writing to the enforcement administrator at info@castel-usa.com.
Other employees and sales representatives of Gate King® are not authorized to, nor shall they, discuss,
negotiate, or amend the MAP Policy. The enforcement administrator shall be responsible for determining
whether a violation of the policy has occurred and providing notification of the violation. Gate King®
independently monitors and investigates actions of dealers to determine any conduct that is contrary to the
MAP Policy.
Castel Innovations is a US manufacturer. All prices are invoiced in US $ dollars. Prices are effective on the effective date
of our most current price sheet. Castel Innovations will notify our customer base of upcoming price changes 60 days
prior to a price change or price increase. Please verify the current pricing when placing your purchase order and check
your invoice when the order is received.
Castel Innovations, LLC/Gate King® reserves the right to refuse or discontinue doing business with any customer they feel are
causing detriment to the brand(s) and is not advertising the product according to trademark and manufacturer advertising
policy. It is expected that a dealer/distributor/retailer actively promote all product groups and generates reasonable &
warranted sales activity in each group in order to maintain their discount according to minimum order guidelines as
determined by Castel. All Castel Innovations, LLC/Gate King® brands have a MAP pricing policy in place according to Castel
trademark advertising policy relative to our most current MAP pricing file.
NOTE: This policy will not apply to close-out, seconds, distressed merchandise or approved special promotions. All special
promotions or close-out sales must be approved in writing by Castel VP of Sales in advance. Any concerns or questions regarding
this policy should be submitted in writing to Castel Innovations, LLC, Attn: V.P. of Sales. No sales representative is authorized to
represent the company on this policy.
In order to support our brands and our loyal dealer network, Castel Innovations, LLC will only approve authorized
retailers that have a professional business office, warehouse space and/or retail location/s that are able to provide
customer service support and sales for interested buyers. An Authorized Dealer application must be provided to and
approved by Castel before any Castel Gate King ® logos trademarks, content or IP may be used or advertised by potential
dealers, distributors, retailers, etc., in any channels including but not limited to online, website, social media,
marketplace, in print or any otherformofsales and advertising. Dealers/Distributors/Retailers outside the U.S.
are not authorized to sell any Castel Gate King ® products either online, in retail stores or through other
distribution channels whatsoever within the U.S. without prior written consent.
No unauthorized use of Castel Gate King ® logos, trademarks, content, IP, or service marks are permitted. Our brand(s)
reserves the right to refuse or discontinue doing business with any dealer, distributor, retailer, etc., that does not meet
and adhere to these requirements and policies.
Any dealer who fails to follow the Castel Gate King ® logos trademarks advertising guidelines must take immediate
action to correct issues within 24 hours from notification by Castel management of any issues. Failure to follow Castel
trademark advertising guidelines and failure to take corrective measures with immediate action will result in their
dealer, distributor, retailer, etc., status being removed, account being closed and all use of Castel trademarks,
content, and IP to be removed from any advertising and promotions. Such dealers, distributors, retailers, etc., will be
placed on the Do Not Sell list. Any dealers, distributors, retailers, etc., that cannot be contacted will be the subject
to trademark enforcement and all methods and measures will be taken to take down and remove their unauthorized
use of Castel Gate King ® logos and trademarks.
If a Dealer is placed on the Do Not Sell, their open orders must be canceled and any new orders refused. They cannot be
allowed order fulfillment by Castel distributors, dealers, or retailers. Castel will publish and distribute an updated Do
Not Sell list as necessary. It is the responsibility of all Castel Dealers, Distributors and Retailers to support the Do Not Sell
policy and deny parties on the Do Not Sell dealer list from ordering. Any failure to support the Do Not Sell policy will
place an account in jeopardy losing all discounts, closure of account and being added to the Do Not Sell list.
Our goal is to avoid these situations whenever possible, yet we will fight for our dealers, distributors, retailers, etc.,
to ensure the long-term successfor all partiesthatsupport our efforts.
Castel Gate King ® has a Dealer Wholesale Program MSP to establish a guideline for resellers.
See MSP program for details. Distributors are expected to support the Castel MSP Program as a long-term partner
Sales Office: 8562 Hamilton Ave., Huntington Beach CA 92646
Manufacturing/Remit to Address: 14880 Monte Vista Ave., Chino CA 91710
Toll Free: 888-284-5480 – Gate King® a Division of Castel Innovations LLC.
Besides monitoring and MAP policy enforcement we also develop a healthy relationship with your compliant sellers.
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