Go Rhino

Since 1975, Go Rhino® has remained a leader in the development, design, and manufacturing of innovative, stylish, and extremely useful aftermarket automotive accessories. For over 30 years, Go Rhino has taken pride in offering products that allow the trucks and SUV owners to enjoy the most from their vehicle.



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Go Rhino Product 
Big Country Truck Accessories 
Unilateral Price Policy 

Policy Effective Date: July 15, 2015 

We recognize that our high-quality resellers invest time and resources to deliver an extraordinary customer experience through knowledgeable staff and compelling vendor presentation. To support our resellers’ efforts, GR  Products wishes to establish policies that allow resellers to earn the profits necessary to maintain the high level of customer excellence people have come to expect from GR Products resellers. 

In order to successfully compete in the marketplace and to maintain its premium brand image, GR Products  (“Seller”) has announced this Unilateral Policy. Hereafter, all sales and all advertisements for sales from Authorized  Resellers to End Users inside the United States of the products set forth in Seller’s Unilateral Price Grid shall be subject to this Unilateral Policy. 

Seller products covered and their coordinating minimum resale or advertised prices are set forth in the Unilateral  Price Grid found on Seller’s website or shall be delivered or otherwise made available by Seller to the Authorized  Reseller. Seller reserves the right from time to time to alter, modify, suspend, or cancel this Unilateral Policy, the products covered, and/or the minimum advertised and/or resale prices.  

This policy does not restrict the Authorized Reseller’s right to establish independent resale and advertised prices of  Seller products. Seller reserves the right to determine whether an Authorized Reseller has advertised or sold Seller’s products at a price less than the minimum price established by this Unilateral Policy. Upon such determination, Seller may, without assuming any liability, cancel all orders and may indefinitely refuse to accept new orders from the Authorized Reseller.  

This policy has been unilaterally adopted by Seller. Seller neither solicits nor will it accept assurances by an  Authorized Reseller of acquiescence with this policy. Nothing in this policy shall constitute an agreement between  Seller and any Authorized Reseller of compliance with this policy. The Authorized Reseller within its own discretion can choose to acquiesce or not acquiesce with this policy. Seller will not discuss conditions of acceptance related to this policy. This policy is non-negotiable and will not be altered, modified, or amended for any  Authorized Reseller.  

Combining a Product(s) from the Unilateral Price Grid with any other product for a sales price lower than the combined price of what the two (2) products could be purchased independent of each other shall not constitute acquiescence with Seller’s Unilateral Policy. 

The issuance of non-Seller announced rebates (in any form) on a Product(s) listed in the Unilateral Price Grid shall not constitute acquiescence with Seller’s Unilateral Policy. 

Advertising that requests the End User to “see price in cart,” “click to see price,” “add to cart for best price,” “why we do not show a price?” or a price that is struck through or no price is listed or any language or graphic representation that implies, or from which the End User can infer, that the End User click through to the cart to see a  price lower than that set forth in the Unilateral Price Grid shall not constitute acquiescence with Seller’s Unilateral  Policy. 

The offer of free shipping or financing on product(s) in the Unilateral Price Grid shall constitute acquiescence with  Seller’s Unilateral Policy. 

The offer of a gift card redeemable for value on a future purchase with the purchase of product(s) in the Unilateral  Price Grid shall constitute acquiescence with Seller’s Unilateral Policy. 

Seller, from time to time within its sole discretion, may announce promotion prices and bundles of the products listed in the Unilateral Price Grid which shall constitute acquiescence with Seller’s Unilateral Policy. 

Seller’s sales personnel have no authority to modify or grant exceptions to this policy. All questions regarding interpretation of this policy should be directed to the Seller Policy Coordinator at: UP@gorhino.com.

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