MAP POLICY 

Effective immediately HMF Engineering has updated their Minimum Advertised Price Policy (MAP) to encourage our resellers to promote and invest in the effective marketing and sale of HMF brands that include but not limited to all exhausts, IQ items, equipment, etc…. 

Resellers of HMF products have the right to make independent decisions to advertise and sell HMF products at any price with- out consulting HMF. HMF similarly has the right to make its own unilateral decisions regarding the composition of its reseller network and HMF reserves the right to discontinue or take action with respect to any reseller that fails to adhere to this MAP policy. 

The MAP policy establishes standards for all applicable consumer advertisements of HMF products. It applies equally to a re- seller’s organization. Each reseller is responsible for compliance with this policy. If the reseller violates any component of this policy, HMF may take appropriate action regarding the violations. 

HMF has established a Manufacturers Suggested Retail Price (MSRP) for its products. This MSRP may be amended, deleted or added to by HMF at anytime as its sole discretion. It is a violation of this MAP policy for any reseller to advertise a product identified with a MSRP at a price that is less than our MAP. Please refer to our MAP price on our price list sheet. Products that are not identified with a MSRP are not covered by this MAP policy. 

It is a violation of this MAP policy to include any advertising at additional discount, rebate, coupon, gift card or other incentives that would result in an immediate price reduction that is an Advertised Net Price (ANP) that is less than the MAP. Advertised Net Price is defined as the reseller’s offered price less the value of any advertised discounts, rebates..etc.. It is also a violation of this MAP policy to indicate in advertisements that an ANP lower than the MAP is available. Examples of such unauthorized advertisements include “Drop in Cart” pricing, “Click to See” pricing. Advertised price must always be at MAP or higher. HMF’s MAP policy does allow resellers to omit pricing entirely from advertisement’s and /or advertisements statements such as “Call for Price” or Call for Quote”. Free shipping / handling, 0% sales tax or free financing promotions does NOT violate the MAP policy. 

The MAP policy applies to all forms of public consumer advertising in any and all media, including: 

• Print advertising: not limited to newspaper, magazines and multi-page inserts. 
• Broadcast advertising: not limited to radio, T.V. public or cable sponsorships. 
• Direct Mail: not limited to catalogs/inserts, fliers, newsletters and broadcast faxes. 
• Email blasts: ANY promotional email originated from reseller or Web site that is linked to the email are considered part of the same advertisement. 
• Internet advertising: ALL areas of the website above the shopping cart level such as banner ads that click through to a website, forums, Dealer/Distributor web links, Mail-order businesses that offer covered products, internet only e-Retailers, On Line services and portal sites that advertise covered products, shopping sites and pricing search engines that advertise prices on covered products and auction sites with a minimum or starting bid below the MAP. 
• Where HMF products covered by this MAP policy are sold as part of a package that include other products, including free or discounted items whether HMF or other manufacturer is in violation of this MAP policy to advertise the package at a price lower than MAP. 

The MAP policy also applies to any activity which HMF determines is designed to circumvent the intent of this policy. 

This MAP policy does not apply to: 

• In-store advertising that is displayed only in store. 
• Reseller cannot advertise “Lowest Price” or match/beat competitors’ prices so long as the reseller does not include an ANP below MAP. 
• Value added Service such as free shipping, installation, tech support and maintenance 
• Store wide discounts on all items or “all on Sale” promotions, so long as promotions are for a limited time and HMF products are not separately identified. 
• Items discontinued by HMF 

YOU ARE NOT TO SELL OR OFFER FOR SALE ON ANY THIRD-PARTY PLATFORMS/ MARKETPLACES (this will include sites such as Amazon, Walmart.com, Rakuten, eBay, auctions sites, tec..) ANY HMF PRODUCTS OVER THE INTERNET OR ANY INTERACTIVE ELECTRONIC NETWORK WITHOUT PRIOR WRITTEN APPROVAL FROM HMF WILL RESULT IN IMMEDIATELY BEING PLACED ON OUR “DO NOT SELL LIST” 

HMF does not intend to do business with dealers or resellers that compromise brand, reputation and competitiveness of HMF in regards to violating the MAP policy. In most cases HMF will respond to violations of this MAP policy in the following ways: 

FIRST VIOLATION In the event HMF finds a reseller in violation, a notice will be sent alerting you of said violation. You will have 2 business days to become compliant. 

SECOND VIOLATION After the 2 Violations or 2 business day of not being compliant you will be added to our “DO NOT SELL” List for 30 Days 

THIRD VIOLATION This will result in the reseller being added to the “DO NO SELL” List for 90 days 

FOURTH AND FINAL VIOLATION This is the final violation and will result in the reseller being added to the “DO NOT SELL” List indefinitely. In addition, All HMF art work, graphics, photos or text that relates to our products cannot be used. 

HMF Senior Management is the only team to authorize and communicate MAP policy updates, changes and decisions regard- ing violations. HMF reserves the right to implement a MAP Holiday as to which enforcement will be temporarily on hold and sellers may sell below the MAP pricing. 

HMF reserves the right to add, change or delete the MAP policy. IF you have any questions regarding this policy please send a written request to customerservice@hmfracing.com.