Minimum Advertised Price (MAP) Policy
Effective: August 1st, 2022

This Minimum Advertised Price Policy supersedes and replaces any prior policies or directives which were in
effect as of the effective date with respect to minimum advertised pricing for Husqvarna Products (as
hereinafter defined).

In order to promote and enhance the premium brand image of Husqvarna Motorcycle Products,
Husqvarna Motorcycles North America, Inc. (“HMNA”) has unilaterally established a Minimum
Advertised Price (“MAP”) Policy to discourage advertising and marketing practices that may
diminish HMNA’s value. The MAP Policy applies to all dealers with an effective Dealer Agreement
with HMNA (“Dealers”) who advertise HMNA Products in the United States and Canada. All
Dealers who comply with HMNA’s MAP Policy shall be eligible to receive promotional allowances,
including, but not limited to, Motorcycle free floor plan financing. HMNA reserves the right to
modify, suspend, or discontinue this Policy at any time and without notice to HMNA Dealers.

HMNA Products and Time Period: All HMNA Products are covered within this MAP Policy.
HMNA reserves the right to add to or remove any HMNA Product(s) from time to time, in its sole
discretion. The HMNA Products covered in this MAP Policy include all new and unused current
model year vehicles. All prior model year HMNA vehicles are exempt from the MAP Policy upon
HMNA’s release of like new model year pricing and product information in North American market.
Only HMNA Related Products: OEM Replacement Parts, Garments, Accessories (“PG&A”) listed in
HMNA’s current model year catalogs are covered in this MAP Policy.

Advertising: This MAP Policy shall apply to Dealer advertising in media of any kind, including but
not limited to: print, television, cable, radio, faxes, billboards, circulars, fliers, catalogs, letters,
electronic media, internet websites (including the Dealer’s website), auction websites (i.e. eBay),
third-party fulfillment websites, social media, e-mail, text-messaging, information available from
buying services, etc.

The terms “advertisement,” “advertise” and “advertising” (and all related forms) shall have the
broadest possible interpretation, and include, but are not limited to, any and all types of
advertisements, announcements, information, and publications; whether generated, developed,
produced, distributed, broadcast or disseminated by or on behalf of the Dealer in any medium
whatsoever, and whether or not paid for by the Dealer, in connection with the promotion of, offering
for sale of, or containing information about, any HMNA Product.

Minimum Advertised Price: The Minimum Advertised Price is defined as the Manufacturer’s
Suggested Retail Price (MSRP), as set by HMNA from time to time for any covered HMNA Product,
in its sole discretion. HMNA reserves the right to distinguish the Minimum Advertised Price from the
MSRP for any HMNA Product at any time and from time to time, without prior notice.

Policy Requirements: No HMNA Dealer may use the name “Husqvarna Motorcycles” or any of the
HMNA logos in connection with any advertisement, which discloses or implies the sales or
acquisition price of any HMNA Product covered by the MAP Policy, unless the Dealer states in such
advertisement the Minimum Advertised Price for such HMNA Product, as set forth in the MAP
Policy, and no other stated or implied price. A HMNA Dealer may not offer any services or goods in
connection with the sale of a HMNA Product that has the effect of reducing the advertised price on
a HMNA Product covered by the MAP Policy below the Minimum Advertised Price for such HMNA
Product, except as set forth herein.

MAP Policy Violations:

• Any advertising that offers or implies a price lower (including monthly payments) than the
applicable MAP or that has the effect of reducing the advertised price below the applicable
MAP;

• Any statements or phrases that are misleading or arbitrary;

• Any advertisement of a new and unused current model year HMNA Product(s) at a price
less than the applicable MAP; and

• Any advertisement that include discounts, rebates, coupons, or offers with similar price
reductions that serve to reduce the advertised price below the applicable MAP, whether this
reduction is stated in terms of a specific dollar amount or more generally as a reduction from
the Policy, e.g. “10% off List Price”, “price slashed” or “blowout prices”.

HMNA OEM Replacement Parts exception: HMNA authorized dealers shall not advertise HMNA
OEM Replacement Parts at a price that is discounted by an amount that is greater than 15% off the
MSRP.

MAP Policy Limitations: The MAP Policy does not apply to the following:

• The ultimate price at which a Dealer chooses to retail sell a HMNA Product.

• Sales of used and previously warranty registered HMNA Products.

• In-store advertising and displays in a Dealer’s Authorized Retail Location.

• Advertising and displays on the exterior of a Dealer’s Authorized Retail Location.

• E-mails or text-messages exchanged with a specific identified individual customer who has
previously inquired about the price of a specific HMNA Product.

• Statements in Dealer advertisements that encourage a specific customer to “call for a price”
or “click for a price via return e-mail.”

• Retail promotions established or approved by HMNA in advance and in writing regarding
consumer incentives or rebates.

• Advertising without any reference or implication as to price of the HMNA Product covered by
the MAP Policy.

Value Added Incentives: Dealers are permitted to offer “value-added” incentives in advertisements
for HMNA Products that increase the value and experience to the customer, as long as no mention
of the monetary value is indicated for these value-added offers.

Value-added offers that qualify are as follows:

• Free shipping of HMNA Related Products (PG&A).

• Free installation of HMNA Related Products (PG&A).

• Dealer specific loyalty or rewards program.

Enforcement / Non-Compliance: Although Dealers remain free to establish their own retail prices,
HMNA will, without assuming any liability, monitor Dealers’ compliance with the MAP Policy in
accordance with methods and terms as HMNA may devise from time to time, and will address
issues of non-compliance directly with the subject Dealer as follows:

• 1st violation – written notice of MAP Policy violation. 1st violation may be expunged within
48 hours and not count toward subsequent violations.

• 2nd violation (or failure to correct prior violations within 10 business days of written notice)
– written notice of MAP Policy violation and loss of future promotional

• allowances, including, but not limited to, Motorcycle free floor plan financing for a period of 6
months.

• 3rd violation (or failure to correct prior violations within 10 business days of second written
notice) – written notice of MAP Policy violation and loss of future promotional allowances,
including, but not limited to, M/C free floor plan financing for a period of 12 months.

• Subsequent violations (or failure to correct prior violations within 10 business days of third
written notice) – written notice of MAP Policy violation and permanent loss of future
promotional allowances, including, but not limited to, Motorcycle free floor plan financing.

• Scheme to Violate – Dealers found to have violated the MAP policy for short periods of
time in an effort to circumvent enforcement/non-compliance may be assessed multiple
violations.

Dealers have the opportunity to have past violations of this MAP Policy disregarded for purposes of
computing the applicable penalty. In order to do so, a Dealer must remain in compliance with the
terms of this MAP Policy for 24 consecutive months, starting on the day immediately following the
date of the Dealer’s last written notice of violation (e.g. if a written violation is dated 1/31/2022,
Dealer will have previous violations of this Policy disregarded for purposes of computing the
applicable penalty for any future violations as of 2/1/2024 if no additional violations occurred during
that timeframe; if another violation occurs during this period, the 24 consecutive month period will
start over).

Unilateral Policy: This MAP Policy has been adopted unilaterally by HMNA and does not
represent a contract or an offer of a contract or agreement. HMNA will not discuss any conditions
of acceptance related to this Policy, as it is non-negotiable and will not be altered for any Dealer. In
addition, HMNA neither solicits, nor will it accept, any assurance of compliance with this Policy.
Nothing in the Policy shall constitute an agreement between HMNA and any Dealer on any subject
including that the Dealer will comply with this Policy or will sell any product at or above any
particular price. The Policy simply describes a condition under which HMNA, in its sole discretion,
chooses to provide promotional allowances.

All HMNA personnel and sales representatives have been specifically instructed not to discuss the
Policy beyond the content of this statement with anyone outside of HMNA, with the exception of
notifying a Dealer that it has violated the Policy. Please do not attempt to communicate complaints
or advice to HMNA personnel or sales representatives about the Policy. HMNA will unilaterally
determine whether HMNA Products are being advertised at prices other than in compliance with the
HMNA MAP Policy.

HMNA sales personnel are not authorized to modify or grant exceptions to this Policy.

If you so choose, you may report information about non-compliance with the MAP Policy or the
MRP Policy to Policy by visiting “ktm.channelsync.com” and following the prompts given after
clicking the red “Report a MAP Violation” button. However, please be advised that no HMNA
personnel or sales representative will contact you to acknowledge, respond or follow-up on what
you report, nor will they discuss the enforcement of the MAP Policy or pricing practices of other
Dealers with you.