For almost 40 years now, Kuryakyn has made some of the best aftermarket parts for motorcycles that you can find. We’ve seen the quality that Kuryakyn brings with its parts, and it can’t be beaten. A motorcycle will get you where you need to go, but it’s much more than just a vehicle—it’s a way of life. If you want the best for that essential part of your day-to-day routine, don’t hesitate to check out our extensive inventory of Kuryakyn motorcycle parts.
KURYAKYN appreciates the network of distributors, dealers, and retailers (resellers) that have built the formidable
reputation of the KURYAKYN brand. KURYAKYN products are advertised, marketed, and sold using copyrighted
materials, trademarks, and trademarks that are owned by KURYAKYN. This policy recognizes the value of resellers
that dedicate resources to support and promote KURYAKYN premium products to the marketplace. Such valuable
services include but are not limited to educating customers and professionals on the qualities and features of
KURYAKYN, maintaining an adequate inventory of product; ensuring excellent service to the customer; and providing
quality promotional efforts, including but not limited to promotional displays at their place of business to advertise
KURYAKYN in the market. KURYAKYN implemented the special advertising requirements below to support resellers
in achieving KURYAKYN of protecting its image and reputation, promoting its brand, and providing excellent service.
KURYAKYN will begin to enforce this Policy on February 1, 2024, and strongly encourages all resellers to
immediately begin to amend to ensure that advertisements after that date will comply with the MAP Policy.
The Minimum Advertised Pricing Policy for KURYAKYN is as follows:
1. AFFECTED RESELLER: This Policy applies to any U.S. based reseller of KURYAKYN products.
2. AFFECTED PRODUCTS: KURYAKYN has established a Minimum Advertised Price for all
KURYAKYN brand products. The products affected by the MAP policy are subject to change without notice.
3. DEFINITIONS: “Advertising” as referred to in this Policy includes all advertising messages and communications,
whether oral or written, regardless of the media used that are initiated or created for exposure to the consuming
public (more than one person). Print communications (flyers, catalogs, etc.), on the internet, radio or TV, direct
mailings and billboards are types of
communications subject to this Policy. This is not a complete list of Advertising mediums.
“Advertised Price” means the stated price is less on all discounts, coupons, allowances, and free goods and/or
services offered with the Company’s products.
4. ADVERTISING REQUIREMENTS: KURYAKYN products may be sold at any price the
reseller chooses. Advertisements and/or promotions do not have to feature a selling price and can include advertising
statements like “have the lowest prices,” “meet or beat any competitor’s price” or “call for a price.” However, for direct
customers to maintain the Redistribution Allowance and Co-Op funds from KURYAKYN, the advertised prices must
be at or above the suggested minimum levels set by KURYAKYN.
a. Retail: (Includes Brick and Mortar, E-commerce and Mail Order) Any KURYAKYN
product advertised at the retail level below the current KURYAKYN MSRP would be in
deviation of this Policy.
b. Wholesale/Trade: Any KURYAKYN product advertised at the wholesale/trade level below the current Suggested
Dealer price less 10% would be in deviation of this Policy.
c. Suggested minimum advertised pricing levels are strongly recommended for resellers that buy directly or indirectly
from KURYAKYN. KURYAKYN reserves the right to enforce such pricing levels and the associated requirements
through loss of discounts, loss of co-op funds, and up to and including cessation of sales, at all levels of the
distribution channel.
d. KURYAKYN reserves the right to exempt or suspend a product or part number from
the MAP Policy for any reason, including inventory reduction, model closeouts, promotions, etc.
5. LIMITATIONS OF POLICY: The Minimum Advertised Pricing Policy only applies to advertised
prices and does not apply to the actual sales price. This Policy is not intended to affect resale prices or require a
certain ‘list price.’ This Policy does not establish maximum advertised prices or require that a specific price be
advertised.
6. NON-COMPLIANCE: Failure to comply with the MAP Policy shall result in:
a. Resellers (direct and indirect customers) receiving a written warning after a MAP Policy
violation is confirmed for the first time.
b. Upon confirmation of a second failure to comply with the MAP Policy, direct customers will forfeit all allowances for
a period of 90 days, immediately following the date the direct customer is notified of the deviation.
c. Upon confirmation of a third failure to comply with the MAP Policy, direct customers will have any outstanding
orders canceled, and their current account status with KURYAKYN will be canceled.
7. DISCLOSURE: The terms of this MAP Policy are confidential and should not be disclosed to
the general public. Public disclosure shall constitute non-compliance of the MAP Policy and is subject to Section 6
above.
8. CONTACT: Questions regarding MAP Policy should be submitted to MAPPOWESPORTS@turn14.com. All
questions must be in writing
Besides monitoring and MAP policy enforcement we also develop a healthy relationship with your compliant sellers.
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