Oracle Lighting has been designing innovative lighting products and technologies for the automotive/12Volt, powersports, motorcycle, and marine markets since 1999. The company’s philosophy is this: in today’s world of fly-by-night vendors, we think it is important to partner with businesses that you can trust to be there for you today, tomorrow, and for years to come.
MAP (Minimum Advertised Price) Official Policy and Guidelines
To support our resellers’ efforts, ORACLE Lighting established policies that allow resellers to earn the profits
necessary to maintain the high level of customer excellence people have come to expect from ORACLE Lighting
dealers. In order to protect the investment of our high-quality vendors and ORACLE Lighting’s brand reputation, we
have adopted a Minimum Advertised Price Policy (“MAP Policy”). ORACLE Lighting, in its unilateral discretion, will
not do business with any reseller if that business intentionally advertises any product below its MAP price. This
program is designed to promote healthy competition and fair business practices for the benefit of all dealers.
Additional guidelines related to this MAP Policy are as follows:
Enforcement
1. ORACLE Lighting reserves the right to unilaterally and equally take action with respect to any reseller that
violates this MAP policy.
2. ORACLE Lighting partnered with MAP Services Corp as its sole MAP policy enforcer. It will act
on behalf of ORACLE Lighting to enforce the policy using the enforcement guidelines below.
3. ORACLE Lighting understands that any authorized ORACLE Lighting reseller can make its own decisions to
advertise and sell any ORACLE Lighting product at any price it chooses without consulting or advising
ORACLE Lighting. ORACLE Lighting similarly has the right to make its own independent decision regarding
product allocations and reseller participation as a member of the ORACLE Lighting Authorized Reseller
Program at any time.
4. If a reseller with multiple store locations violates this MAP policy at any particular store location, ORACLE
Lighting will consider this to be a violation by all of the reseller’s locations.
5. Although ORACLE Lighting resellers remain free to establish their own resale prices, ORACLE Lighting
reserves the right to cancel all orders and indefinitely refuse to accept any new orders from any resellers.
This will be enacted following ORACLE Lighting’s verification that such reseller has advertised any
products at a net retail sales price less than the established MAP retail price, or if a reseller has violated
this policy in any other way.
6. ORACLE Lighting’s sales representatives and employees are not permitted to discuss exceptions to this
policy or to make any account-specific changes with respect to ORACLE Lighting’s policy regarding
reseller advertising or pricing. These terms are non-negotiable and will not be altered for any dealer. This
also includes any consumer program or promotion that affects the below-listed MAP Products.
Advertisement of Pricing
7. All products have a listed MAP retail price. Listing a price lower than the MAP retail price next to the
featured product in any advertising will be viewed as a violation of this MAP policy. This MAP policy
applies to all advertisement of products in any and all media, including without limitation flyers, posters,
coupons, mailers, inserts, magazines, catalogs, mail order catalogs, internet or similar electronic media
including websites, forums, email newsletters, email solicitations, television, radio, and public signage.
8. It shall not be a violation of this MAP policy to advertise in general that the reseller has “the lowest
prices” or will match or beat its competitor’s prices, or to use similar phrases so long as the reseller does
not include any advertised price below MAP and otherwise complies with this MAP policy.
9. Such websites feature as “Click For Price”, automated “Bounce-Back” pricing e-mails, pre-formatted e-
mail responses, forms, automatic price display for any items prior to being placed in a customer’s
shopping cart, and other similar features are considered to be communications initiated by the reseller
(rather than by the customer) and this constitutes “advertising” under this MAP policy. This MAP policy
also applies to any activity which ORACLE Lighting determines, in its sole discretion, is designed or
intended to circumvent the intent of this MAP policy, such as solicitations for ‘group purchases’ and the
like.
10. Where ORACLE Lighting products are bundled with or sold as a part of a package that includes other
products (where manufactured by ORACLE Lighting or not), shall be a violation of this MAP policy to sell
or advertise the bundle/package at a price that is lower than the total Minimum Advertised Price of the
ORACLE Lighting product(s).
11. It shall not be a violation of this MAP policy to advertise that a customer may “call for price” or “email
for price”, or to use similar language, specifically with respect to ORACLE Lighting products so long as no
price is listed.
Brand Image
12. It is expected that you provide accurate product information including product specs, images/videos,
usage, and policies. We offer Platinum-rated data for easy uploading of this information. Our sales
team and/or marketing team may provide suggestions for how the Company may improve listings.
We also have an in-house data contact for custom load sheet needs. To uphold our high standards of
product advertisement, all listings must present a positive customer experience and high brand
value.
13. All advertisements of our products must include the ORACLE Lighting name and/or logo. Any effort to
disguise the brand of product offered or other details will violate this policy.
Online Marketplaces
14. Limitations on Sales: The seller shall only sell ORACLE Lighting products at the Seller’s retail store,
Seller’s mail order catalog, Seller’s Internet website, or at retail booths operated by the Seller at events
such as races, rallies and shows. Selling or listing ORACLE Lighting products on third party sites (i.e.
Amazon, eBay, Walmart, etc.) is strictly prohibited without prior written permission.
15. The most popular e-commerce platform use is on company websites. Dealers are permitted to list any
ORACLE Lighting products on their e-commerce website as fit so long as they follow all other guidelines.
Exclusions
16. From time to time, ORACLE Lighting may permit resellers to advertise products lower than the MAP
retail price. This promotional MAP period is intended to provide easier promotion planning for high-
value shopping times. It is expected that this period will be used to advertise ORACLE Lighting products
with special discount to new and existing customers. No dealer is obligated to participate, and ORACLE
Lighting may or may not provide an additional dealer discount. ORACLE Lighting reserves the right to
modify or suspend the MAP retail price with respect to the affected products for a specified period of
the time providing advance notice to all resellers of such changes. Adjusted pricing must start and end
on/between the listed dates, and any listings bearing this lowered pricing before and/or after these
dates will be in violation of the normal MAP policy. The special policy will begin at 12:00am on the
beginning date and will end at 11:59pm on the ending date. Please be sure to adjust your pricing back to
the normal percentages listed in our MAP agreement and remove special advertisements shortly after
the sale period ends.
Violation Repercussions
If we are informed that you have prices listed below MAP price, you will be in violation of our policy and the
necessary repercussions will be taken against your account.
First offense: Offender will receive written warning of the violation and be given 1 business day to correct
the violation. If the violation is not corrected in 1 business day, a second violation will be deemed to have
occurred.
Second offense: Your account will be suspended, and no orders will be accepted for 7 days. You are
expected to correct the violation to avoid a third offense.
Third offense: Your account will be terminated, and you will be put on a “Do Not Sell” list that will be sent
out to all distributors.
