PROFORM® Parts (Specialty Auto Parts U.S.A., Inc.) is a leader in the High-Performance Automotive Aftermarket by engineering and manufacturing creative products from intelligent concepts. Our goal is to provide the performance enthusiast with innovation, quality, and affordability in all our products – giving the customer maximum value.
With dozens of patents, thousands of SKUs and millions of satisfied customers, PROFORM has brought innovation, quality, and affordability to enthusiasts for over 30 years. Each PROFORM part is designed to deliver maximum performance, value, and style.
Overview:
Specialty Auto Parts U.S.A., Inc. (“Proform”), its brand names, and its products have gained a
strong reputation in the automotive aftermarket, aided by Direct Retailers (who purchase from
Proform) and Indirect Retailers (who purchase from warehouse distributors — “WD’s”), who
have successfully met the needs of the market by investing in inventory and in personnel with
product knowledge, and engaging in sales and promotional initiatives. To retain and maximize
brand value and healthy distribution channels, as of July 31, 2019 Proform has implemented this
Unilateral Retail Pricing Policy (the “Policy”).
Proform expressly reserves the right to allocate products covered by this Policy (“Products”)
among its Direct Retailers, reject orders for some or all Products, or refuse to permit WD’s to
sell Products to Indirect Retailers, with or without cause and in its sole and absolute discretion.
Proform has determined that, in exercising these rights, it will consider Retailers’ compliance
with this Policy, any modification hereof, or any other Policy subsequently adopted by Proform.
Products will consist of those identified by part numbers listed on Proform’s Unilateral Retail
Pricing Policy List as published www.proformparts.com/upplist.
Unilateral Policy:
This Policy does not constitute an agreement between any Direct Retailers or any Indirect
Retailers and Proform, and Proform is not seeking a response from same. Such entities are free
to decide whether to adhere to this Policy and determine their own pricing. However, Proform
will unilaterally impose the Penalties listed below on Direct and Indirect Retailers who advertise,
offer, or sell the Products at a net retail sales price that is less than the minimum retail price
(“MRP”) in effect at the time of such Direct or Indirect Retailers’ advertising, sales or offer that is
sent by Proform via email to Direct and Indirect Retailers, and/or posted on Proform’s
website www.proformparts.com/upp.
A WD violates this Policy by selling to a Retailer on the Do Not Sell List which has been sent by
Proform via email to such WD and/or posted on Proform’s
website www.proformparts.com/donotsell. WD’s are responsible for verifying that their
customers for Products are not on the Do Not Sell List. WD’s are also responsible for informing
their customers of the Products about this Policy by providing them a copy of this Policy and/or
directing them to this Policy as published at www.proformparts.com/upp.
Retailer Defined:
A Retailer is any entity that sells Product to consumers. This includes, but is not limited to: Mass
Merchants, Chain Stores, Mail Order Sellers, Jobber Stores, Speed Shops, Retailers, Online
Dealers, Auction Sellers, or Auction Websites, and Warehouse Distributors who sell to
consumers.
Violations Defined:
• Sales, offers or advertising of the Product at prices below the MRP
• Bundled sales at a price below the aggregated MRP of the Product and the value of
other bundled items
• Sales by WD’s to Retailers on the “Do Not Sell List”
For purposes of this Policy, “price” means the actual price at which Products are advertised,
offered for sale, or sold or that is actually paid to the Retailer, and includes prices advertised and
paid at check-out on websites, received or offered on auction websites, or received and offered
as a result of emailed or messaged communications. The calculation of price is net of any
discounts or rebates offered in connection with sales of Products, regardless of when any
rebates or discounts are paid or applicable. For example, if Products are offered at $100.00,
with a discount totaling $20 or 20%, the price shall be deemed to be $80.00. Note: when free or
subsidized freight cost is offered, the value thereof shall be excluded from price determination.
Penalties:
The Retailer will automatically be penalized for its violation in accordance to the penalties
stated below.
1. Penalty for First Violation for which Notice will be sent, if not corrected within 24 hours:
a. Direct Retailers will lose:
• The privilege to purchase Products for thirty (30) days, and such Direct
Retailers will be placed on Proform’s Do Not Sell List for this period of
time.
b. Indirect Retailers will:
• Be added to the Do Not Sell List and lose the privilege to purchase the
Products for sixty (60) days.
c. WD’s will lose:
• The privilege to purchase Products for thirty (30) days, and such WD’s will
be placed on Proform’s Do Not Sell List for this period of time.
2. Penalty for Second Violation for which Notice will be sent, if not corrected within 24
hours:
a. Direct Retailers will lose:
• The privilege to purchase Products for sixty (60) days, and such Direct
Retailers will be placed on Proform’s Do Not Sell List for this period of
time.
b. Indirect Retailers will:
• Be added to the Do Not Sell List and lose the privilege to purchase the
Products for ninety (90) days.
c. WD’s will lose:
• The privilege to purchase Products for sixty (60) days, and such WD’s will
be placed on Proform’s Do Not Sell List for this period of time.
3. Penalty for Third Violation for which Notice will be sent, if not corrected within 24 hours:
a. Direct Retailers will lose:
• The privilege to receive from Proform future incentive funding related to
the purchase or sale of any Proform Products, if any such funding is
available, for such period and in such amount as may be determined by
Proform in its sole discretion, separate contracts or agreements with
Proform notwithstanding.
• The privilege to purchase Products for an indefinite period of time as
determined by Proform in its sole discretion, and such Direct Retailers will
be placed on Proform’s Do Not Sell List for an indefinite period of time as
determined by Proform in its sole discretion.
b. Indirect Retailers will:
• Be added to the Do Not Sell List and lose the privilege to purchase the
Products for an indefinite period of time as determined by Proform in its
sole discretion.
c. WD’s will lose:
• The privilege to receive from Proform future incentive funding related to
the purchase or sale of any Proform Products, if any such funding is
available, for such period and in such amount as may be determined by
Proform in its sole discretion, separate contracts or agreements with
Proform notwithstanding.
• The privilege to purchase Products for an indefinite period of time as
determined by Proform in its sole discretion, and such WD’s will be placed
on Proform’s Do Not Sell List for an indefinite period of time as
determined by Proform in its sole discretion.
Violations of this Policy will be strictly enforced. Proform will not discuss any conditions of
acceptance of this Policy, as it is non-negotiable, and this Policy will not be altered for any
Retailer or WD. Proform neither solicits nor accepts any assurance of compliance with this
Policy. Proform may utilize the services of price-monitoring services to administer and enforce
the Policy. Furthermore, Proform’s WD’s are responsible for monitoring to whom they sell, and
ensuring that all Indirect Retailers are complying with this Policy and are not on the Do Not Sell
List.
Miscellaneous:
This Policy may be modified or amended at any time by Proform. If any changes occur, Proform
will distribute to its Retailers a 30-day written notice of any changes. Updated information may
also be found at www.proformparts.com/upp
Should you have any questions regarding this Policy, please feel free to contact only the
Unilateral Retail Pricing Policy Administrator listed below. No other Proform officer or employee
is authorized to discuss this Policy. Proform does not seek, nor will it accept, any agreement or
understanding with any Retailer or WD regarding the price at which a Retailer or WD may
advertise, offer or sell any Products.
Unilateral Retail Pricing Policy Program Administrator
Email: uppsupport@proformparts.com
Specialty Auto Parts U.S.A., Inc.
26708 Groesbeck Highway
Warren, MI 48089
Website: www.proformparts.com
Besides monitoring and MAP policy enforcement we also develop a healthy relationship with your compliant sellers.