Founded in 2002, SuspensionMAXX is a service and solutions based manufacturer of automotive suspension and specialty parts. The primary basis for new product development is the creation of unique solutions for suspension issues our customers’ face. All products are designed and manufactured at our Bay City, Michigan location, and SuspensionMAXX President Larry Verbowski personally heads up all engineering and manufacturing operations. SuspensionMAXX serves the automotive aftermarket as well as engineers and produces specialty suspension components for original equipment manufacturers and government contracts.
SuspensionMAXX has adopted a unilateral Minimum Advertised Pricing (MAP) policy for all
SuspensionMAXX products. This policy supersedes all previous policy regarding wholesale and
retail advertised pricing for SuspensionMAXX products.
SuspensionMAXX components are premium brand products with a reputation for performance
and quality. SuspensionMAXX has invested significant resources into product development and
marketing to build and maintain this reputation and generate goodwill toward the
SuspensionMAXX brand. SuspensionMAXX has adopted this policy to prevent price-based
advertising that tends to cheapen or degrade the image of SuspensionMAXX products in the
marketplace, and thus erode its goodwill and brand reputation.
All SuspensionMAXX distributors are required to comply with this policy. SuspensionMAXX
trademarks and intellectual property may only be used for the marketing of SuspensionMAXX
products as specified in this policy and only by SuspensionMAXX Authorized Distributors.
SuspensionMAXX intellectual property includes the SuspensionMAXX name, trademarks, logos,
images, part numbers, descriptions, advertising copy, drawings, descriptions, specifications, test
results, instructions, vehicle applications data, and any other marketing information developed
and published by SuspensionMAXX.
Under this unilateral MAP policy, any consumer or public advertisement of SuspensionMAXX
products must not result in a net price that is below the MAP price. SuspensionMAXX has
established a minimum advertised price for each part number. These prices are published on
the SuspensionMAXX price sheet and are available to direct customers as well as resellers that
purchase directly from a distributor. Net price is defined as the price less the value of any
advertised discounts or instant rebates. Free shipping or free installation may be included at the
This policy applies to all forms of public or consumer advertising included but not limited to
television, radio, print advertising, catalogs, letters, coupons, internet advertising, email
solicitations, websites, or online auctions. Advertisements must not indicate a price lower than
MAP is available. It is a violation of this policy if the lowest price displayed to the consumer is
shown with a strike-through or obliteration, or with test indicating that lower pricing is
available. Internet advertisements or auctions that do not show an actual un-obliterated price
must not allow the consumer to click to see the price unless the price shown is at or above MAP
price. If the consumer must add the item to a shopping cart to see the advertised price, then the
price shown must be at or above MAP price.
This policy does not determine, control, or influence the price at which distributors sell
SuspensionMAXX products. It does not establish maximum advertised prices or require specific
prices to be advertised. This policy does not apply to the actual price a product is sold in a retail
location, over the telephone, or in response to a consumer inquiry. This policy does not include
price tags or signs located within a physical retail store and not visible from outside the store.
Distributors are entirely free to set their own prices for SuspensionMAXX products.
In the event that SuspensionMAXX has determined a distributor has violated this policy, then
SuspensionMAXX will attempt to send a notice of policy violation to the distributor. If the
distributor does not take action to remove the offending material within a period of time
defined by SuspensionMAXX, then SuspensionMAXX will suspend the distributor and notify
other distributors that the distributor is not permitted to purchase SuspensionMAXX products,
directly or indirectly, until further notice from SuspensionMAXX. It is the responsibility of each
distributor to monitor SuspensionMAXX price changes and review all advertisements before
publication to ensure compliance to this policy.
SuspensionMAXX Authorized Distributors are required to promote the sale of SuspensionMAXX
products, effectively respond to inquiries from customers, accept customer returns, represent
SuspensionMAXX in a positive and professional manner, advertise responsibly, use
SuspensionMAXX intellectual property only as authorized, and comply with all SuspensionMAXX
policies. SuspensionMAXX reserves the right to revoke Authorized Distributor status from a
reseller, or discontinue selling Products to any distributor or reseller, for any reason that we
determine to be in the best interest of SuspensionMAXX.
Questions regarding this policy should be submitted in writing to:
1692 Marquette Street
Bay City, MI 48706
Attn: Policies Department
Or submitted by email to:
Besides monitoring and MAP policy enforcement we also develop a healthy relationship with your compliant sellers.