Established in 1969, The Wheel Group (TWG) is a premier manufacturer and distributor of automotive wheels, tires, and vehicle accessories. Headquartered in Ontario, CA, our distribution spans 20 North American centers in major U.S. and Canadian cities with a global reach exceeding 40 countries. We strive to bring the latest, most innovative, and exciting products to the market that meet the high standards expected by our customers and dealers. Our portfolio boasts nine wheel brands, four-wheel accessory brands, two vehicle accessory brands, and one specialty off-road tire brand. For over half a century, we have been successful due to our strong belief that delivering quality products on time and beyond our customers’ expectations will drive a successful business.
The Wheel Group (TWG) strives to retain brand value and a healthy distribution channel in part through this
mandatory Minimum Advertised Price Policy (MAP). Please refer to attached Price Schedule for current MAP.
This arrangement is designed to curb price slashing among Resellers and eliminate unlawful counterfeit
product sales, thus helping our Resellers to remain profitable in this highly competitive business
environment.
In order to remain in good standing, Resellers must advertise all products at or above the MAP which is
designated on the most current Price Schedule. By entering into a Reseller arrangement with TWG, Resellers
agree to the terms of this MAP as it may be amended as provided herein. A “Reseller” is any merchant that
sells to consumers. Reseller includes, but is not limited to, jobbers, retailers, online dealers,
warehouse distributors, auction sellers, and auction sites. A reseller is also considered to be anyone that uses
TWG trademarks in connection with the advertisement, offering for sale, or sale of TWG’s goods, whether
such use is with or without TWG’s consent.
If you have been made aware of this MAP and continue to sell TWG
products, you consent to and agree to all of the terms and conditions of this MAP.
Warehouse Distributors – Warehouse distributors are additionally responsible for monitoring and ensuring
that any purchaser to whom it sells TWG products does not violate the MAP. Failure to do so may result in
penalties to both the warehouse distributor and the reseller.
MAP Violations – In an effort to prevent any damage to brand integrity, a Reseller is in violation of the MAP
by the sale or advertising for sale of any TWG product or products: (a) below the MAP; (b) which are bundled
together at a price below the aggregated MAP of the individual items; (c) on a website with ambiguous
and/or obscured pricing such as, “See Price in Cart”, “Make Offer”, “Bid”, rebate funds, customer specific
funds, or “Instant Message me for Pricing”. Any Resellers who are found to be in violation of TWG MAP
Policy shall be subject, but not limited, the following remedies upon TWG discovery of a violation of the
MAP: TWG expects any violation(s) to be remedied within two (2) business days upon receipt of any such
notice, and TWG expects no further violations of the MAP policy. If a violation is not cured within two (2)
business days, TWG may elect to do any of the following, all in its sole discretion:
• Suspend a retailer for period of time
• Increase acquisition cost or reduce purchase discount of its brands or products
• Withhold or cancel any pending order(s) for products;
• Limit availability of certain brands and Products to the retailer in the future;
• Modify payment terms of the account
• Terminate the relationship with the retailer.
TWG does not undertake any obligation to enforce this policy as against any other retailer. TWG’s
determination regarding whether there has been a violation of this MAP policy shall be final and binding.
MAP Violation – Resellers who are found to be in violation of TWG MAP Policy shall be subject to the following
remedies upon TWG discovery of a violation of the MAP:
• 1st Violation – TWG Authorized Dealer Status becomes Inactive and will result in the loss of MAP
benefits, reinstated once reseller is in Compliance and Verified. The reseller will have two business
days to comply before the infraction is considered to be a second violation.
• 2nd Violation – TWG Authorized Dealer Status becomes or remains Inactive and will result in the
loss of MAP benefits, reinstated once reseller is in Compliance for 30 days. The reseller will have
two business days to comply before the infraction is considered to be a third violation.
• 3rd Violation – TWG Authorized Dealer Status becomes or remains to be Inactive and will result in
the loss of MAP benefits, reinstated once reseller is in Compliance for 90 days. The reseller will
have two business days to comply before the infraction is considered to be a fourth violation.
• 4th Violation – TWG Authorized Dealer Status becomes Inactive, loss of MAP benefits, Lifetime Ban,
and added to the “Do Not Sell” list.
National Promotions – TWG reserves the right to run national promotions of their products. TWG will provide
Direct Account Resellers the promotional information, with adequate timing, to ensure continued
compliance with the MAP. Warehouse distributors are responsible for providing national promotions
materials to their resellers. TWG encourages Resellers to utilize the national promotions to their advantage
while providing a high level of customer service to the end user.
Retail Promotions – TWG encourages retail promotions and sales of our products. All retail promotions must
be approved in writing by TWG ninety (90) days in advance. Retail promotions may not violate the MAP.
No Agreement – This MAP Policy does not constitute an agreement between TWG and any dealer, distributor,
or reseller. Compliance with this MAP Policy does not evidence any kind of agreement between the reseller
and TWG.
Requirements – To become an active TWG Authorized Reseller/Distributor, please fulfill the following Dealer
Registration Form, it must be completed, signed, and e-mailed directly to the MAP Program Administrator at:
THE WHEEL GROUP
1050 N VINEYARD AVE
ONTARIO, CA 91764
Email: map@thewheelgroup.com
Website: www.thewheelgroup.com
Fax: 626-363-1677
Brand Protection Agency – TWG products are monitored and enforced by Brand Protection Agency
(www.brandprotectionagency.com) and is directly involved with the actions taken of non-compliant web sites
or advertising. The determination of violations shall be made by TWG in its sole and absolute discretion.
Policy Modifications – TWG reserves the right at its sole discretion to modify, suspend, or discontinue the MAP
Policy in writing at any time in whole or in part or designate promotional periods during which the terms of
the policy change or designate periods of time during which the policy is not applicable.
Besides monitoring and MAP policy enforcement we also develop a healthy relationship with your compliant sellers.