30 year + industry veteran with vast manufacturer and retail store knowledge. Active NHRA drag racer and avid boater. Loves racing in general, fabricating and making things go fast and of course dogs. Gotta love dogs.
Price changes used to happen annually but in today’s dynamic business climate, price changes are happening much more frequently, and they have taken on much more importance. The costs of freight and raw materials are rising quickly and price changes need to happen quickly and efficiently as well. We talked with a manufacturer recently who said it took them about 60 days to get a new price file implemented. In today’s inflationary environment after 60 days, it is almost time to announce the next price increase! Fortunately, we make these price changes easy for our clients. It’s as simple as sending us an email with the new file and we make it happen. There is no need to log into a portal and format your file to fit etc. Clients need only send us the price file to ensure enforcement is in sync with your internal price notifications.
And speaking of price notifications, we make sure manufacturers’ new price files are distributed to all their resellers, even the ones that they do not have direct contact with. We notify all the Amazon, eBay, and Wal-Mart sellers in one easy email. This gives the resellers time to prepare and have the changes ready to go when the implementation date arrives. This also makes it easier to discipline violators who drag their feet on uploading the price changes. They have plenty of time to prepare and even if the WD does not have the newest prices uploaded they are still responsible for their own prices. Often resellers use the excuse that the WD still has the old pricing, which is no excuse at all. Especially if they have been notified in advance. This is one way we make our clients lives easier and also head off future advertised price violation issues.
IMPORTANT: Do not forget to update your data services as well. Updating one and not the other is a recipe for a MAP violation nightmare.”
Let's face it, as a business owner, you want to maintain control over your pricing strategy and protect your profit margins. That's where a Minimum Advertised Pricing (MAP) policy comes in handy. It's like having a bouncer at the door of your nightclub, making sure everyone is playing by the rules. ...Read More
Sounds like a loaded questions doesn't it? One of the most overlooked or undervalued answers to this question is "Do you have the stomach to stop selling to a good customer". Consider this "Is this really a good customer if they're undermining your efforts to maintain a fair market for the rest of your customers". Consumers will find and buy your products regardless of the source. Brand integrity, customer service and continuing to bring viable products to market isn't easy or inexpensive but it's what you've built your business on. Don't allow your work to be degraded by sellers who are only interested in a quick buck and could care less about how their actions undermine your hard work. ...Read More
When trying to grow a brand it is normal to think more distribution is better. Manufacturers are pumped when they get large enough to make it into the top-tier wholesale distributors. Sales are growing and everyone is happy. During this growth phase, it is hard to be aware of the problems that might lurk just around the corner. With growth in distribution comes growth in unauthorized sellers. There are many “underwear entrepreneurs” who get a data feed from a WD and list all your products at rock-bottom prices on Amazon and eBay. Who are these guys?! ...Read More
Besides monitoring and MAP policy enforcement we also develop a healthy relationship with your compliant sellers.