Trey Morrison

About The Author

Serial entrepreneur with an industrial psychology education and over 23 years of creating, consulting, and operating businesses. Loves mountain biking, snowboarding, and surfing.

A secret to turn MAP monitoring into increased sales

One of the things many potential clients worry about before they implement a MAP program is a decrease in sales.  This is an understandable worry, but we have found that usually there is an increase in sales after MAP is implemented.  Without Minimum Advertised Price (MAP), or Minimum Resale Price (MRP) policies many brands are not able to expand into better wholesale distributors and sign up serious dealers.  These distributors and dealers require a line they are going to carry to have have control over their sales channels and their online pricing.  We help with this and take that burden away from sales guys who are better at getting sales than they are at policing policies.   This is great, but there are other, more direct ways our service helps increase sales as well

We not only find and monitor violations but we also find non-violations as well.  This gives clients a list of good sellers who are not violating on any of parts.  This list is extremely important.  Some of these sellers might be getting feeds directly from wholesale distributors and do not have a relationship with the manufacturer.  With our monitoring, brands can have sales teams reach out to these good guys directly and start to build that relationship.  Manufacturers might let them know about specials, sales, recalls, research and development etc.  Easily identifying sellers whom you can trust to represent your brand in a professional and trustworthy manner is worth its weight in gold.   Disseminating this list to stocking dealers, field sales reps, and sales staff to nurture and grow their business. Your stocking dealers and sales teams will appreciate the prequalified leads you’ll be providing and sales will increase.

But here is the secret trick.

Since we look at all of our clients’ part numbers and we look at non-violations as well as violations we can help determine which sellers are only selling part of a client’s line.  It is an easy sell to find a dealer who’s already selling a brand’s products and following the unilateral policies and convince them to start carrying the rest of the line!  It’s like shooting fish in a barrel. They already carry the brand, all the manufacturer needs to do is convince them to do more of what they are already doing.

This is a great strategy to take fringe relationships and developed them into strong, loyal dealers.

Partner with the only MAP monitoring and enforcement agency that helps you sell more parts and realize the benefits of Do-it-for-Me services from the Automotive and Powersports specialists!

Similar Blog Posts

Client Image
4 tips for creating a MAP policy
By-  Penelope Smith / April 27, 2023

Let's face it, as a business owner, you want to maintain control over your pricing strategy and protect your profit margins. That's where a Minimum Advertised Pricing (MAP) policy comes in handy. It's like having a bouncer at the door of your nightclub, making sure everyone is playing by the rules. ...Read More

Client Image
Is Minimum Advertised Price (MAP) a good fit your company?
By-  Trey Morrison / October 27, 2022

Sounds like a loaded questions doesn't it? One of the most overlooked or undervalued answers to this question is "Do you have the stomach to stop selling to a good customer". Consider this "Is this really a good customer if they're undermining your efforts to maintain a fair market for the rest of your customers". Consumers will find and buy your products regardless of the source. Brand integrity, customer service and continuing to bring viable products to market isn't easy or inexpensive but it's what you've built your business on. Don't allow your work to be degraded by sellers who are only interested in a quick buck and could care less about how their actions undermine your hard work.  ...Read More

Client Image
Price changes and how they affect MAP compliance
By-  Tom Ameduri / September 27, 2022

In today's dynamic business climate, price changes have taken on much more importance. Freight and raw material costs are rising quickly and price changes need to happen quickly as well. Fortunately, we make these price changes easy for our clients. It's as simple as sending us an email with the new file and we make it happen. No need to log into a portal and format your file to fit etc. Just send us your price file to ensure enforcement is in sync with your internal price notifications. In addition, we can make sure your new price file is distributed to all your resellers, even the ones that you do not have direct contact with. We can notify all the Amazon and eBay sellers in one easy email making your life easier and also heading off future advertised price violation issues. IMPORTANT: Do not forget to update your data services as well. Updating one and not the other is a recipe for a MAP violation nightmare." Send your price files to; ...Read More

Contact MAP Services Corp Today

Besides monitoring and MAP policy enforcement we also develop a healthy relationship with your compliant sellers.