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Trey Morrison
Owner

About The Author

Serial entrepreneur with an industrial psychology education and over 23 years of creating, consulting, and operating businesses. Loves mountain biking, snowboarding, and surfing.

A secret to turn MAP monitoring into increased sales

One of the things many potential clients worry about before they implement a MAP program is a decrease in sales.  This is an understandable worry, but we have found that usually there is an increase in sales after MAP is implemented.  Without Minimum Advertised Price (MAP), or Minimum Resale Price (MRP) policies many brands are not able to expand into better wholesale distributors and sign up serious dealers.  These distributors and dealers require a line they are going to carry to have have control over their sales channels and their online pricing.  We help with this and take that burden away from sales guys who are better at getting sales than they are at policing policies.   This is great, but there are other, more direct ways our service helps increase sales as well

We not only find and monitor violations but we also find non-violations as well.  This gives clients a list of good sellers who are not violating on any of parts.  This list is extremely important.  Some of these sellers might be getting feeds directly from wholesale distributors and do not have a relationship with the manufacturer.  With our monitoring, brands can have sales teams reach out to these good guys directly and start to build that relationship.  Manufacturers might let them know about specials, sales, recalls, research and development etc.  Easily identifying sellers whom you can trust to represent your brand in a professional and trustworthy manner is worth its weight in gold.   Disseminating this list to stocking dealers, field sales reps, and sales staff to nurture and grow their business. Your stocking dealers and sales teams will appreciate the prequalified leads you’ll be providing and sales will increase.

But here is the secret trick.

Since we look at all of our clients’ part numbers and we look at non-violations as well as violations we can help determine which sellers are only selling part of a client’s line.  It is an easy sell to find a dealer who’s already selling a brand’s products and following the unilateral policies and convince them to start carrying the rest of the line!  It’s like shooting fish in a barrel. They already carry the brand, all the manufacturer needs to do is convince them to do more of what they are already doing.

This is a great strategy to take fringe relationships and developed them into strong, loyal dealers.

Partner with the only MAP monitoring and enforcement agency that helps you sell more parts and realize the benefits of Do-it-for-Me services from the Automotive and Powersports specialists!

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Besides monitoring and MAP policy enforcement we also develop a healthy relationship with your compliant sellers.