Discover how widely distributed a brand is. Will you be pioneering the brand, fulfilling existing distribution or a combination of both?
With detailed market data you’ll be able to make educated decisions regarding a lines profitability by calculating the anticipated discounts needed to capture reseller business. Will the line still “check the boxes” for you after you’ve figured a hard sell cost? Use this information in your negotiations with potential vendors to identify any areas of concern.
See where a brands products are being sold. Identify existing key customers and source new ones using our detailed seller report. Get a complete picture of the who, what and where’s of a brands sales strategy. Does the brand allow marketplace sellers and if so, are they following policy? Which retail sites are selling the brand? Are they abiding by policy? Get a complete picture of who your potential customer base is. All of these factors contribute to your ability to profitably sell a brand.
You’ve had your vendor meeting, their programs look good and you’ve been assured the brand monitors and enforces their pricing programs. How many times have you heard that only to find out, their idea of price control and yours are two entirely different things.
Learn what the current market value for a brands product are. View detailed seller listings, see the highest and lowest sell prices offered. Learn how many sellers are in violation to determine the extent of a potential issue. Calculate expected wholesale discounts to be competitive and determine if the brand is a viable addition to your line card. Without a detailed market evaluation, you’re flying blind into a potential disastrous situation.
Determine if a brands is serous about the profitability of their products. Is the brand’s pricing structure adequate to support three step distribution? Are they enforcing their price policy? Brands that are serious about their MAP policy will have clean results with minimal variation in sell price regardless of the sales channel.
Calculate real world profitability using actual retail selling prices. You’re about to commit significant dollars to inventory. Verify your calculations are accurate and anticipated profit becomes realized profit, don’t leave this up to chance. Using hard numbers to analyze a brands market presence will ensure your investment produces the expected results.
Besides monitoring and MAP policy enforcement we also develop a healthy relationship with your compliant sellers.
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