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Our Unique Story

Do you want to know more about us? We started as e-commerce sellers and not a software company. We began selling online in the early ’90s, well before any Minimum Advertised Pricing policies existed. We grew our business to doing over a half million in sales every month. Life was good.

Somewhere around 2003 manufacturers came to us with their MAP pricing policies. We were happy to comply. We were the good guys after all, with a full-time customer service department. We hoped this would lead to greater margins. After all, it is no fun trying to make a living with 1% margins!

Soon we noticed a problem. Our sales were declining. We discovered that our sales stopped for all clients with MAP policies. Here we were expecting greater margins, but instead, we got the exact opposite. This was extremely frustrating, to say the least. We contacted the manufacturers and told them to please police their MAP violators better because good guys like us were losing sales to the shady site operators who were sitting around in their underwear, offering no pre or post-sales support. The manufacturers were aware of the problem, but it was very difficult to clean up all the violators.

One day in a fit of anger and frustration David wrote some software to find all the MAP violators out there. He sent the lists to the manufacturers to show them the problem we were facing.

The manufacturers were very surprised because they had not known a lot of the violators. They soon started asking for additional copies of reports to help them, which we provided.

This soon grew into a side business and the features and capabilities grew and grew.

As entrepreneurs ourselves we discovered we really liked helping companies protect their brands. We connected with the owners of companies who had taken great risks and invested their lives into brands. They were frustrated that the Internet was destroying the value of their brand. We found we were able to really help and it felt good.

Our team

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David Portugal

Owner

Over 20 years experience in the retail side of eCommerce and a background in technology. Avid motorcycle rider.

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Trey Morrison

Owner

Serial entrepreneur with an Industrial Psychology education and 23 years helping businesses. Loves Mountain Biking.

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Marshall Hein

Lead Programer

"The Fixer", Avid off-roader, boater, and ice fisherman.

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Hannan Muhammad

Software Engineer

Software Engineer with 4 years of experience. Likes to work with challenging stuff. Food lover and an avid hiker.

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Kristen Jones

Customer Service Supervisor

Customer Service wizard!

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Anna Adams


Data analyst

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Emily Bowers

Customer Service Agent

Customer service agent for 8 years. Loves bringing smiles to each & every person. Cat lover and Netflix enthusiast.

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Andrew Lewis

Administrative Assistant

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Nasir Tariq

Programmer Supervisor

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Burhan

Programmer

AKA: Billy Bob

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Andrea

Programming Taskmaster

Programming Taskmaster