Serial entrepreneur with an industrial psychology education and over 23 years of creating, consulting, and operating businesses. Loves mountain biking, snowboarding, and surfing.
If you are just thinking about starting a MAP program it might seem overwhelming at first but it is actually pretty simple. At the end of this article I will link to some MAP policies you can read to get a better handle on it but here are the basics.
If you have any questions please reach out, we would love to help you to!
Over distribution is a situation that brands often find themselves in. You've made inroads into your "Target" distributors and have added a few more regional guys along the way. Things are great. But wait, where did all these offers come from on marketplace sites and who are they? Sound familiar? Managing your sales channels should be given careful consideration when writing terms and conditions as well as a price policy. Will you allow sales on marketplace sites? What works best for you, a MAP policy or preferred dealer program? There are many thing to consider but above all, be prepared to monitor and enforce your policies regardless of the type. Professionally enforcing MAP is a "self-correcting" way to clean up over distribution and leaves a smaller subset of sellers to contend with. ...Read More
Sounds like a loaded questions doesn't it? One of the most overlooked or undervalued answers to this question is "Do you have the stomach to stop selling to a good customer". Consider this "Is this really a good customer if they're undermining your efforts to maintain a fair market for the rest of your customers". Consumers will find and buy your products regardless of the source. Brand integrity, customer service and continuing to bring viable products to market isn't easy or inexpensive but it's what you've built your business on. Don't allow your work to be degraded by sellers who are only interested in a quick buck and could care less about how their actions undermine your hard work. ...Read More
In today's dynamic business climate, price changes have taken on much more importance. Freight and raw material costs are rising quickly and price changes need to happen quickly as well. Fortunately, we make these price changes easy for our clients. It's as simple as sending us an email with the new file and we make it happen. No need to log into a portal and format your file to fit etc. Just send us your price file to ensure enforcement is in sync with your internal price notifications. In addition, we can make sure your new price file is distributed to all your resellers, even the ones that you do not have direct contact with. We can notify all the Amazon and eBay sellers in one easy email making your life easier and also heading off future advertised price violation issues. IMPORTANT: Do not forget to update your data services as well. Updating one and not the other is a recipe for a MAP violation nightmare." Send your price files to; email@example.com ...Read More
Besides monitoring and MAP policy enforcement we also develop a healthy relationship with your compliant sellers.