Unilateral Price Policy

Effective Immediately

Brandmotion, LLC, (“Brandmotion”), recognizes that its high-quality resellers invest time and resources to
deliver an extraordinary customer experience through knowledgeable staff and compelling vendor presentation.
To support its resellers’ efforts, Brandmotion wishes to establish policies that allow resellers to earn the profits
necessary to maintain the high level of customer excellence people have come to expect from Brandmotion
resellers.

In order to successfully compete in the marketplace and to ensure that Brandmotion’s high-quality products are
adequately promoted and supported, Brandmotion has announced this Unilateral Price Policy (“UPP”). Hereafter,
all sales to End-Users of Products set forth in Brandmotion’s Unilateral Price Grid (attached) inside the United
States shall be subject to this UPP.

The terms of the UPP are as follows:

1) Resellers shall not advertise Products at prices below the Unilateral Policy Price (“UPP”) set forth by
Brandmotion, and as reflected in the applicable Unilateral Price Grid. Note: A price advertised even one cent
below the MAP is considered non-acquiescence. Brandmotion reserves the right from time to time to alter, modify,
suspend, or cancel this UPP, the Products covered and/or the minimum advertised price, in its sole and absolute
discretion at any time. Brandmotion is the sole arbiter of such decisions and reserves the right to make any such
decision unilaterally.

2) The UPP applies to all advertised prices for the Products. The UPP is not, and is not intended to be, an agreement
or understanding of any kind, express or implied, regarding the price at which the Reseller may sell the Products
(or any Brandmotion products). A Reseller may sell the Products (and all Brandmotion products) at any price it
chooses. No officer, employee, representative or agent of Brandmotion has authority to (i) enter into any
agreement or understanding with respect to the price at which the Reseller sells the Products; or (ii) coerce or
otherwise force the Reseller to price the Products at any level other than that unilaterally determined by the
Reseller. The Reseller within its own discretion can choose to acquiesce or not acquiesce with this policy.
Brandmotion will not discuss conditions of acceptance related to this policy. This policy is non-negotiable and
will not be altered, modified or amended for any Reseller. Please note that following the actions of another
reseller is not an exception to this Unilateral Policy and will be considered non-acquiescence.

3) The UPP applies to all advertisements and marketing of Products in any and all media, including and without
limitation: newspapers, direct mail flyers or circulars, catalogs, television, radio, online/electronic media, and all
other media. The UPP does not apply to in-store banners, displays, or price tags or other in-store advertising that
is not distributed externally to End-Users. The UPP, however, prohibits the use of phrases or graphical
representations that are intended to suggest, or that would allow an End-User to infer, that a lower price than the
Minimum Advertised Price may apply.

The following are actions that constitute acquiescence with this UPP:

a) Offering free shipping or financing on Product(s) shall constitute acquiescence with the UPP.

b) Offering a gift card, redeemable for value on a future purchase, along with the purchase of Product(s)
shall constitute acquiescence with the UPP.

c) Brandmotion, from time to time within its sole discretion may announce promotional prices of products
listed in the Unilateral Price Grid.

The following are actions that DO NOT constitute acquiescence with this UPP:

a) Website features such as “click for price,” “see price in cart,” “add to cart for best price,” automated
“bounce-back” pricing emails, pre-formatted email responses, forms, and automatic price display for any
items prior to checkout, and other similar features are considered to be communications initiated by the
dealer (rather than by the End-User), constitute advertisements and shall not constitute acquiescence with
the UPP.

b) The issuance of non- Brandmotion announced rebates (in any form, including coupon codes) on
Product(s) listed in the Unilateral Price Grid.

c) Including free or otherwise discounted products (whether Brandmotion products or another brand’s
products) along with the sale of Products shall not constitute acquiescence with this UPP if such inclusion
has the effect of discounting the advertised price of the Product below the price on the Unilateral Price
Grid for that Product.

4) If Brandmotion determines that any Reseller has violated this UPP, then Brandmotion may within its sole
discretion and without assuming any liability, cancel pending orders and may indefinitely refuse to accept new
orders for Products.

5) Brandmotion may engage in monitoring of advertised prices for the Products sales in all channels, either directly
or via the use of third parties. Third parties retained by Brandmotion may engage in the monitoring of product
sales.

Brandmotion’s sales personnel have no authority to modify or grant exceptions to this Unilateral Policy. All
questions regarding interpretation of this Unilateral Policy should be directed to
brandprotection@brandmotion.com.