Brian Tooley Racing

Brian Tooley has worked in the performance industry full time for over 20 years and started his own business, Total Engine Airflow, in 1992 using a Flowdata flowbench. He worked at Holley Performance products from 1993-1995 where he helped develop the SysteMax head, intake and camshaft packages. Brian went back to work for himself from 1996-2004 where he built Total Engine Airflow into one of the most successful CNC cylinder head porting shops in the country.

At the end of 2004 he sold his business to Summit Racing Equipment where he worked with Trickflow Specialties developing CNC programs for existing heads, as well as developing all new cylinder heads. He left Summit Racing/TFS during 2010 to move closer to home and family.

After seeing a need for quality spring kits at affordable prices he decided to introduce his own line of spring kits.


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Minimum Advertised Price Policy (MAP)
Updated Effective January 1, 2023


Brian Tooley Racing (BTR) has determined that its interest and those of its loyal resellers are best served
through the adoption of a minimum advertised price (MAP) policy. This MAP policy is designed to
support and facilitate our continuous and substantial investment in the development and introduction
of innovative new products and protect our loyal resellers from those that would seek to take unfair
advantage by promoting their sale of BTR products primarily on the basis of price. Such practices are
harmful to our brand, reputation, and competitiveness and detrimental to our efforts and those of our
loyal resellers to service and support consumers of our products. This MAP policy has been unilaterally
adopted by BTR to discourage such activities.


This MAP policy covers all resellers of BTR products located in the United States and Canada.

Retail Price

BTR has established a suggested retail price (SRP) for each of its products. Resellers remain free to
establish the actual prices at which they will sell BTR products. Value-added resellers may find that they
can command prices above SRP.

Minimum Advertised Price

BTR has established a minimum advertised (MAP) price for each of its products. BTR will reward those
resellers that advertise BTR’s products at (or above) MAP. Conversely, resellers who advertise BTR
products at below-MAP prices will lose privileges or benefits offered by BTR to its loyal resellers.

MAP applies only to advertised, retail prices and does not apply to the retail price at which BTR products
are actually sold, nor does it prohibit advertised prices that are higher than BTR’s MAP prices.

This MAP policy applies to all advertisements of BTR products in all media including, without limitation,
online catalogs, mail order catalogs, television, radio, public signage, flyers, posters, coupons, mailers,
inserts, newspapers, magazines, and all internet or similar electronic media, including websites, email
newsletters, forums, and auction sites. Website features such as “click for price,” automated “bounce-back”

pricing emails, automatic price display for any items prior to being placed into a customer’s
shopping cart, and special “in-cart” pricing are considered to be communications initiated by the reseller
(rather than the customer) and constitute “advertising” under this MAP policy.

Where BTR products are bundled with or sold as part of a package that includes other products not
manufactured by BTR, it shall be a violation of this MAP policy to sell or advertise BTR products bundled
with products not manufactured by BTR. Where BTR products are bundled with other BTR
manufactured products, the bundle (or package) shall be advertised at a price that is equal to the total
MAP of those BTR products in the bundle. Anything other will violate the MAP policy.

It shall be a violation of this MAP policy to include in any advertising for BTR products any additional
discount, coupon, gift card, or incentive that translates into an immediate price reduction, where the
cumulative effect would be to reduce the advertised price of a BTR product below such product’s MAP.
BTR-sponsored “manufacturer’s rebates” or other, similar BTR-sponsored promotions shall be exempt
from this provision.

Each advertisement of a BTR product below its MAP will be a violation of this MAP Policy.

Selling to a reseller that is on BTR’s Do Not Sell list constitutes a violation of this MAP policy.

Selling any or all of the BTR product line to or through any internet reseller who is in non-compliance
with this MAP policy constitutes a violation of this policy.

What’s NOT a violation of this MAP policy?

It shall not be a violation of this MAP policy to advertise in general that the reseller has “the lowest
prices” or will match or beat its competitors’ prices or to use similar phrases so long as the reseller does
not include any advertised price below MAP, does not include a specific reference to BTR products in
connection with such general advertising, and otherwise complies with this MAP policy.

It shall not be a violation of this MAP policy for a reseller to advertise that a consumer may “call for
price” or “email for price,” so long as no price below MAP is listed.

Free or reduced-priced shipping may be offered by a reseller and will not be considered a violation of
this policy if it is offered in connection with the purchase of all brands of product in a product category
and not just in connection with BTR products.

Discount certificates or coupons that may be used toward future purchases may be advertised so long as
no price below MAP is listed.

Current Product Listing, SRP and MAP

The current listing of BTR products, along with their SRP and MAP, will be circulated to resellers. The
products, SRP and MAP may be changed from time to time at BTR’s sole discretion.

Policy Violations

Failure to comply with this MAP policy will result in one or more of the following:

Discounts and other purchasing privileges or benefits may be reduced or revoked
Orders may be refused or cancelled for any or all products
Reseller’s status as an Authorized Reseller may be revoked
Reseller’s name may be included on BTR’s Unauthorized Reseller listReseller’s name may be included on BTR’s Do Not Sell list

Reseller’s authorization to use BTR’s trademarked/copyrighted images or text, including marketing
material, product descriptions, and BTR company information may be revoked

Violations of the MAP Policy shall be determined by BTR in its sole discretion.

Policy Modifications

BTR reserves the right at any time to modify this MAP policy in whole or in part, to designate
promotional periods during which the terms of this policy change, or to designate periods of time during
which this policy is not applicable.

Exempt Products

Discontinued products and promotional items, such as decals, apparel, posters, and banners, are
exempted from this policy. Impaired products (i.e. products that are used, rebuilt, refurbished, or
damaged) are exempt from this policy so long as any advertising of such products clearly and
prominently states the nature of the impairment.

Unilateral Action

BTR is not seeking agreement from any reseller to adhere to this MAP policy. This MAP policy does not
constitute an agreement or contract between BTR and any of its resellers

Contact MAP Services Corp Today

Besides monitoring and MAP policy enforcement we also develop a healthy relationship with your compliant sellers.