Gaerne incarnates spirit in the production of unrivalled performance-oriented professional boots. Beyond the use of the most advanced technologies, painstaking material selection, and futuristic design, GAERNE benefits from a profound collaboration with their master boot-makers. Gaerne’s decades of experience carry through each step and infuse the entire production process with an artisan touch. A sure hand and the shrewdness that comes from knowing the secrets of the craft come together with precision and ingenuity to set GAERNE products apart.”



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Gaerne Minimum Advertised Price Policy (MAP) 

Update Effective May 15, 2018 


Gaerne has determined that their interests and those of their loyal resellers are best served through the adoption of a minimum advertised price (MAP) policy. This MAP policy is designed to support and facilitate our continuous and substantial investment in the development and introduction of innovative new products and protect our loyal resellers from those that would seek to take unfair advantage by promoting their sale of Gaerne products primarily on the basis of price. Such practices are harmful to our brand’s reputation, and competitiveness and detrimental to our efforts and those of our loyal resellers to service and support consumers of our products. 

This MAP policy has been unilaterally adopted by Gaerne to discourage such activities.  This MAP policy covers all resellers of Gaerne products located in the United States.

Retail Price  

Gaerne has established a suggested retail price (“SRP”) for each of its products.  

Minimum Advertised Price  

Gaerne has established a minimum advertised (MAP) price for each of its products. An advertisement that offers or implies a price outside of the allowed 10% off suggested retail price on any Gaerne product will be a violation of the Advertising policy.  Gaerne will reward those resellers that advertise Gaerne’s products at (or above) MAP.  

Conversely, resellers who advertise Gaerne products at below-MAP prices will lose privileges or benefits offered by Gaerne to its loyal resellers.  

MAP applies only to advertised retail prices and does not apply to the retail price at which Gaerne products are actually sold, nor does it prohibit advertised prices that are higher than Gaerne’s  MAP prices.  

This MAP policy applies to all advertisements of any Gaerne products in all media including,  without limitation, online catalogs, mail order catalogs, television, radio, public signage, flyers, posters, coupons, mailers, inserts, newspapers, magazines, and all internet or similar electronic media, including websites, email newsletters, forums, and auction sites.  

Resellers must not include statements or options related to the Brand which may lead consumers to perceive the offer of prices below MAP.  Website features such as, but not limited to: “click for price”, automated “bounce-back” pricing emails, special “in-cart” pricing, strike-out pricing, and  “See price in Cart” are strictly prohibited. It shall be a violation of this MAP Policy for a seller to advertise any additional discount, coupon, gift card, or incentive that provides an immediate price reduction, where the effect would be to reduce the advertised price of a Product below the Product’s MAP Price. 

Each advertisement of any Gaerne product below its MAP will be a violation of this MAP Policy.  Selling to a reseller that is on Gaerne’s Do Not Sell list constitutes a violation of this MAP policy.  

Selling any or all of the Gaerne product lines to or through any internet reseller who is in non-compliance with this MAP policy constitutes a violation of this policy.  

Current Product Listing. SRP and MAP  

The current listing of Gaerne products, along with their SRP and MAP, will be circulated to resellers. The products, SRP and MAP may be changed from time to time at Gaerne’s sole discretion.  

Policy Violations  

Failure to comply with this MAP policy may result in one or more of the following: 

Discounts and other purchasing privileges or benefits may be reduced or revoked.  Orders may be refused or canceled for any or all products. 

Reseller’s status as an Authorized Reseller may be revoked. 

Reseller’s name may be included on Gaerne’s Unauthorized Reseller list.

Reseller’s name may be included on Gaerne’s Do Not Sell list. 

Reseller’s authorization to use trademarked/copyrighted images or text, including marketing material, product descriptions, and Gaerne company information may be revoked. 

Violations of the MAP Policy shall be determined by Gaerne in its sole discretion. 

Policy Modifications  

Gaerne reserves the right at any time to modify this MAP policy in whole or in part, to designate promotional periods during which the terms of this policy change, or to designate periods of time during which this policy is not applicable.  

Exempt Products 

Discontinued products and promotional items, such as decals, apparel, posters, and banners, are exempted from this policy. Impaired products (i.e. products that are used, rebuilt, refurbished, or damaged) are exempt from this policy so long as any advertising of such products clearly and prominently states the nature of the impairment.  

Unilateral Action  

Gaerne is not seeking agreement from any reseller to adhere to this MAP policy. This MAP policy does not constitute an agreement or contract between Gaerne and any company nor any of its resellers.  

Contact with questions regarding the above policy.

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