Often imitated, but never duplicated. Napier has been the leader in truck and SUV tents for more than 30 years, re-shaping what it means to camp in your car. We’re known around the campfire for our high-quality standards and innovative designs. Napier is elevating your camping experience while helping to preserve the areas you love to adventure in most.
What started in 1990 as a solution to sleeping off the ground at the racetrack to avoid allergy flare-ups, has evolved to include camping solutions to fit almost every vehicle on the market. With over one million happy campers and partnerships with some of the largest retailers and automotive manufacturers in North America, Napier Outdoors continues to set the bar for innovation and design in the vehicle camping industry.
Napier’s Product Guide is home to the current brand guide, logos, product images, videos, attributes, sizing charts, and
point of purchase material. Napier’s Product Guide is conveniently accessible at https://napieroutdoors.com/dealers
It is mutually beneficial to ensure Napier products are displayed with the most current product images and descriptions.
Napier will continuously updated images, product videos and marketing collateral. Dealers are required to ensure their
website and POS material reflect the current product images and descriptions.
Dealers are prohibited to sell on the following marketplaces without written authorization from Napier. To
receive authorization, email your marketplace request to email sales@napieroutdoors.com and Napier will
provide you with a marketplace application. If approved, Napier will provide an authorized reseller letter
stating the marketplace and SKU’s approved to sell on the marketplaces.
• Amazon.ca and Amazon.com
• Walmart.ca and Walmart.com
• Target
• Wayfair.ca and Wayfair.com
• Lowes.com
Napier has instituted a Minimum Advertised Price (MAP) policy in the US and Canada for the benefit of all its
Dealers and to establish the manner in which Napier products are distributed, sold, and advertised. This policy is
intended to create a fair playing field for each Dealer in order to compete equally. Napier has adopted this resale
policy to protect its trademarks, products, and reputation in addition
to protection of the Dealer’s profit margins.
The Minimum Advertised Price (MAP) is the minimum price a product can be advertised or promoted for at
the consumer level. This MAP policy is consistent with US laws and regulations, which allows a manufacturer
to suggest minimum or actual resale price and refuse to supply to Dealers that do not comply.
Napier does not and will not impose or enforce any policy with respect to the actual resale price of reconditioned or
discontinued product, and the authorized Dealer is free to establish their own resale price.
1. The Minimum Advertised Price for all Napier products is listed on the current price list.
2. This MAP policy does not apply to any physical in-store advertising or in-store actual product pricing as
this is the selling price.
3. Pricing listed on an Internet site is considered an “advertised price” and must adhere to the MAP policy. Once
the pricing is associated with intent to purchase (consumer added the item to a shopping cart),
the price becomes the selling price and is not bound by this MAP policy.
4. Napier may choose to offer special promotions on certain products from time to time. In this event, Napier
reserves the right to modify or suspend this MAP policy in whole or in part by notifying all Dealers of this
duration and nature of the change.
An authorized Dealer shall be deemed in violation of this MAP policy if they advertise, or otherwise place in
the public domain, prices for Napier products that are less than the MAP established by Napier.
Head Office: 22 Export Ave. St. Catharines, ON Canada L2M 7P2 | 905-935-0427
US Location: 2315 Whirlpool St. Suite 161, Niagara Falls, NY USA 14225 | 800-567-2434
If an authorized Dealer sells Napier product to an unauthorized Dealer, the authorized Dealer will be held
responsible for the MAP violation occurred by the unauthorized Dealer. Distributors are responsible to ensure their
resellers are adhering to Napier’s MAP policy. The Distributor will be held accountable for the MAP violation.
Failure to abide by Napier’s MAP policy will result in the following penalties:
First Violation: Once Napier discovers that a Dealer has violated the MAP policy, the Dealer shall receive written
notification of the violation. The Dealer will have 72 hours to respond to the notice including when they will rectify
the violation. If the violation is not resolved in 4 business days from the initial written notification from Napier, the
violation will be penalized as a second violation.
Second Violation: The Dealers retail or website listing on Napier website will be terminated. All orders for this
Dealer will be placed on hold until the MAP violation is resolved.
Besides monitoring and MAP policy enforcement we also develop a healthy relationship with your compliant sellers.
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