Minimum Advertised Price Policy

Update Effective January 1, 2023

In order to facilitate the proper representation of all Sedona Tire and Wheel® products we are supplying our valued dealers with
the following Minimum Advertised Price (MAP) Policy. Please refer to the MAP pricing file for the Minimum Advertised Price
(MAP) on Sedona Tire and Wheel ® products associated with this policy. This policy is in place with respect to the advertising of
Sedona Tire and Wheel® trademarks, names, brands, logos, marks or copyrighted materials in catalogs and publications of any
kind including, but not limited to print, electronic, video or audio products. Our Policy in no way implies any attempt to control
the dealer’s selling price of the aforementioned products. It is simply a policy of dealer retail advertising meant to protect the
image, goodwill and market value of our brands and trademarks.

1. All Sedona Tire and Wheel® branded and trademarked products are covered by this policy.

2. Sedona Tire and Wheel® unilaterally and in its sole and absolute discretion shall monitor, regulate and enforce these guidelines
without notice. Any questions or concerns about adherence to these guidelines should be submitted in writing to Sedona
Tire and Wheel® at the contact information listed above.

A. These guidelines apply to all Sedona Tire and Wheel® products and are in addition to any guidelines or policies
previously issued by Sedona Tire and Wheel®. These guidelines shall prevail in the case of any conflict with any
previously issued guidelines or policies.

B. No Sedona Tire and Wheel® sales representative or other personnel have any authority to modify or grant exception to
this policy.

3. Brands, marks, trademarks, names and logos affected by this policy shall not be advertised in any retail media print, video,
electronic or otherwise, at prices below the Minimum Advertised Price (MAP). See file for details.

4. Co-branded products must follow the Sedona Tire and Wheel® MSRP Policy.

5. The price policy is in effect only as it relates to current Sedona Tire and Wheel® products. Products we promote as “closeout”
or otherwise specifically excluded are not affected by this price policy. Only “closeout” products are released from MAP
protection in regards to advertised price.

6. 3rd party internet sites are NOT allowed for the sale and/or advertisement of Sedona Tire and Wheel® products, with the
exception of:

A. Amazon/Ebay—Sales and advertising on Amazon or eBay are permitted but minimum stated bids on listings are
required and must comply with the MAP policy pricing.

7. Any and all online seller names, aliases and DBAs must be on file with your Western Power Sports and Sedona Tire and Wheel®
accounts.

8. Advertising the covered products in a way that offers or implied a price below or discount greater than MSRP is a violation of
the advertising policy.

9. Every listing for any Sedona Tire and Wheel® item must feature the SKU for that item as that SKU appears on wpsorders.com.
Any changes or modifications to the SKU resulting in the SKU being unidentifiable by our searching software, whether intentional
or not, will be considered an attempt to avoid detection and will constitute the basis for a first MAP violation whether or not the
advertised price is MAP compliant.

10. When an item is returned it is considered either USED or OPEN BOX. OPEN BOX may also refer to damaged packaging from
WPS. For any listings advertising USED/OPEN BOX items for sale the seller must feature USED, OPEN BOX, USED/OPEN BOX or
language similar to that in the title of the listing. Failure to prominently feature such language will result in a violation.

11. Sub-distribution of Sedona Tire and Wheel® products to Amazon, Dealers, or any other 3rd party reseller, is strictly prohibited
without written consent from Sedona Tire and Wheel®. See Sub-Distribution policy for additional information.

Verified violations of the above Minimum Advertised Price policy will be addressed in the following manner.

First Violation: Dealer will receive a written warning notification. Internet advertising will be given 24 hours to make the proper
corrective changes. If the violation is not corrected within 24 hours, this becomes a second violation.

Second Violation: Dealer will lose the right to purchase Sedona Tire and Wheel® products from Western Power Sports and lose the
right to use trademarked brand names, logos, and images in any advertising regarding all Sedona Tire and Wheel® products for a
period of 48 hours.

Third Violation: Dealer will lose the right to purchase Sedona Tire and Wheel® products from Western Power Sports and lose the
right to use trademarked brand names, logos, and images in any advertising regarding all Sedona Tire and Wheel® products for a
period of 7 days.

Fourth Violation: Dealer will lose the right to purchase Sedona Tire and Wheel® products from Western Power Sports and lose the
right to use trademarked brand names, logos, and images in any advertising regarding all Sedona Tire and Wheel® products for a
period of 30 days.

Fifth Violation: Dealer will lose the right to purchase Sedona Tire and Wheel® products from Western Power Sports and lose the
right to use trademarked brand names, logos, and images in any advertising regarding all Sedona Tire and Wheel® products for a
period of time to be determined by Sedona Tire and Wheel®.

Purchases of Sedona Tire and Wheel® products are restricted from the time of the violation notification. Period of suspension will
begin once the violation is corrected. If a suspended dealer violates the Sedona Tire and Wheel® MAP Policy, the suspension
period will restart at the time of the violation correction.

Violations will be assessed on a rolling 30-day basis.

Sedona Tire and Wheel® reserves the right to amend this policy at any time.

Contact mapadministrator@wps-inc.com with any questions.

Sincerely,
Sedona Tire and Wheel®