SuperSprings International got its start in South Africa some 30 years ago, and since then we’ve become a globally acclaimed brand with a mission to make journeys better all over the world.
SuperSprings International Inc. (“SuperSprings”), has
determined that certain advertising practices undermine
SuperSprings’ trade reputation, brand, and premium image
within the target consumer population and discourage
SuperSprings’ resellers from investing in the SuperSprings
product lines and providing the best possible service and
support to consumers. Accordingly, to protect the integrity
of the SuperSprings brand, SuperSprings has adopted this
unilateral United States Minimum Advertised Price Policy
(the “Policy”), which applies to all authorized resellers of
SuperSprings Products in the United States of America.
The Policy applies to advertisements of the SuperSprings
products listed on the SuperSprings MAP Schedule (“Covered
Products”). The SuperSprings MAP Schedule will be made
available to all resellers and may be amended by SuperSprings in
its sole discretion at any time. The SuperSprings MAP Schedule
is available at www.supersprings.com/learn-more/resources
(password: 93013). Resellers are responsible for periodically
reviewing this site for updates to the SuperSprings MAP
SuperSprings is solely responsible for establishing the
minimum advertised price (“MAP”) for each Covered Product
and communicating the MAP to all resellers. While resellers
remain free to advertise and sell all SuperSprings Products at
any price they deem appropriate, it is a violation of this Policy
for a reseller to advertise any Covered Product at a price lower
than the MAP. Such advertisements include, but are not limited
i. Offering coupons, discounts, reseller rebates, or other
inducements that, when applied, result in a price lower than
the MAP, including through use of a storewide sale, promotional
code, or other similar provision that can be applied to Covered
ii. Bundling Covered Products with other products or services
(whether made by or provided by SuperSprings or another entity)
in a manner that implies below-MAP pricing for the bundled
iii. Strikeouts or strikethroughs of pricing information, “see price in
cart,” or other statements that suggest that a lower price for a
Covered Product may be found at the final online checkout stage.
iv. Permitting any third-party to alter the advertised price for any
Direct or indirect attempts to circumvent this Policy also violate
this Policy; however, it is not a violation to advertise that a
customer may “call for price,” “text for price,” or “email for
price” as long as no price is listed and no automated call, text
message, or “bounce-back” email is used in response.
For purposes of this Policy, the terms “advertise” and
“advertisement” include all promotional or pricing information
displayed via any type of media, including, but not limited to,
newspapers, catalogs, magazines, flyers, brochures, television,
radio ads, billboards, signage (except signs displayed within
a brick-and-mortar selling location), websites, blogs, social
media, affiliate marketing networks/comparison shopping
engines, reseller-initiated text messages or emails to customers
or prospective customers, mobile/smart phone applications,
banner ads, online product ads, paid search ads, pay-per-click
ads, display ads, mobile ads, product listing ads, sponsored
links, ads in any other media in a digital format that is
communicated or conveyed via the Internet, and any other
marketing or promotional materials, whether displayed online
or through broadcast or other media.
Notwithstanding the foregoing, pricing information displayed
at the final online checkout stage of a transaction is not
considered “advertising” under this Policy. The “final online
checkout stage” is the stage when the Covered Product is
put into a shopping cart that contains the customer’s name,
shipping address, email address, and payment information.
Pricing information in the “shopping cart” or “checkout” stages
must be obscured technically so that it is not retrievable by
shopping and pricing engines, and not displayed on search
page results within the reseller’s own website.
From time to time, SuperSprings may announce MAP holidays
or promotions that are applicable to all resellers, during
which periods a reseller that advertises a Covered Product in
accordance with the terms of the authorized promotion will not
be deemed to have violated the Policy. SuperSprings will notify
all resellers of any such authorized promotions, generally not
fewer than thirty (30) days in advance.
Further, the advertisement of free or reduced-price shipping is
not a violation of this Policy as long as such offer applies to all
or almost all other products offered by a reseller in the same
This Policy does not constitute an agreement between
SuperSprings and any other entity. SuperSprings neither
solicits nor will it accept any assurance of compliance with
this Policy from any reseller or other party. Each reseller must
independently choose whether to comply with the terms of this
Policy. This Policy is not negotiable and will not be altered for
any individual reseller. This Policy applies only to advertised
prices and does not affect the prices that a reseller may charge
for SuperSprings Products.
SuperSprings will take the following actions against any
reseller that fails to comply with this Policy with respect to the
advertisement of any Covered Product:
i. For a reseller’s first violation of the Policy, SuperSprings will
notify the reseller in writing of such failure.
ii. For a reseller’s second violation of the Policy, SuperSprings will
notify the reseller in writing of such failure and will immediately
revoke the reseller’s “authorized” status for thirty (30) days.
SuperSprings will revoke its acceptance of any pending orders,
cancel any pending shipments to the reseller, and not accept any
new orders from the reseller during this 30-day period.
iii. For a reseller’s third violation of the Policy, SuperSprings will
revoke the reseller’s “authorized” status, and if the reseller
purchases directly from SuperSprings, terminate its business
relationship with the reseller. SuperSprings will revoke its
acceptance of any pending orders and cancel any pending
shipments to the reseller.
Although SuperSprings is not directing any reseller to require
that its customers comply with this Policy, a violation of this
Policy by any such third-party will constitute a violation by the reseller.
The Policy will be enforced by SuperSprings in its sole discretion
and without notice. Resellers have no right to enforce the Policy.
SuperSprings may update, revise, suspend, terminate,
reinstitute, or modify this Policy at any time in its sole discretion.
SuperSprings shall make any such modifications available to
all authorized resellers. If SuperSprings changes the MAP on
any Product, it will provide at least fourteen (14) days’ notice
to resellers before such change takes effect.
No SuperSprings employee or agent, including a reseller’s
sales representative, is authorized to modify, interpret, or
grant exceptions to this Policy; solicit or obtain the agreement
of any person to this Policy; or otherwise discuss any aspect
of this Policy with any reseller, including that reseller’s or any
other reseller’s compliance with the terms of the Policy. Any
questions about this Policy should be submitted in writing
and directed to SuperSprings’ MAP Policy Administrator at
email@example.com. SuperSprings will accept
no other form of communication from resellers regarding the
This Policy is effective June 1, 2019 and supersedes all prior
SuperSprings policies and/or representations regarding
minimum advertised prices or resale prices for SuperSprings
Products applicable to any reseller. To the extent that any
provision, term, or agreement governing the relationship
between SuperSprings and any reseller may be construed in
a manner that is inconsistent with the terms of this Policy, the
terms of this Policy control.
Besides monitoring and MAP policy enforcement we also develop a healthy relationship with your compliant sellers.