Westin designs and delivers automotive products that give the look and function to fit your active lifestyle. When you choose Westin®, you roll with style. Westin Automotive products are proudly designed, tested, and engineered in San Dimas, California, USA. Innovation, passion, and consistency have made Westin one of the industry’s leading manufacturers for over 40 years. Their diverse range of products is backed by a superior manufacturer warranty. When it comes to your vehicle, Westin is the name you can trust.
Westin Automotive Products, Inc. has revised the Unilateral Minimum Advertised Price Policy introduced January 1,
2015. The revised UMAP Policy described here (“UMAP Policy” or “Policy”) is effective January 1, 2019 (the “Effective
Date”). This Policy applies to all brands manufactured by Westin for retail distribution, including but not limited to
WestinTM, FeyTM, BruteTM, and SuperwinchTM (collectively and individually, “WESTIN” or the “Company”).
The Policy is subject to all retailers, jobbers, dealers, online sellers, online marketplace and auction sellers, warehouse
distributors, and any reseller(s) they sell to (together and individually, “Resellers”) located in the United States of
America (the “USA”), unilaterally and without exception. The Policy covers ONLY the products (the “UMAP Product(s)”)
described in the current UMAP Price List (“UMAP Price List”) distributed periodically to Resellers by WESTIN.
To comply with the terms of the UMAP Policy, all WESTIN products included in the current UMAP Price List must, at all
times, be advertised in any publicly accessible format, regardless of place or medium used, (including but not limited to
online, in store, and catalog) at a Net Adjusted Price equal to or above the UMAP Price listed in the current UMAP Price
List (the “UMAP Price”). This includes any price published on publicly accessible levels/pages on the internet, including
but not limited to prices displayed through links, pop-ups and other methods of publication, including through another
website. For example, Reseller may not include statements such as “click here for best price” or “click here to see
As used in this Policy, “Net Adjusted Price” means the lower of the advertised price at which a UMAP Product is offered
by or on behalf of a Reseller to a customer (potential or actual) after (a) applying all discounts, rebates, allowances,
coupons, and similar price reductions advertised in connection with the UMAP Product, (b) excluding certain taxes and
shipment charges paid by the customer, and (c) giving the effect or value of free or reduced price bundles advertised in
connection with the UMAP Product.
Although Resellers are not required to comply with the UMAP Policy, violation will result in actions and remedies listed
below in Section 2: Result of Violation.
Although each Reseller remains free to establish its own resale prices, after WESTIN verifies to its satisfaction that a
Reseller has violated this Policy, WESTIN may, without assuming any liability, immediately take action deemed necessary
to cure the violation (listed below in section 2: Result of Violation).
Effective as of the date of the revocation of authorization, WESTIN may immediately revoke the authorization of that
Reseller (the “Violator”) to (a)access WESTIN images, trademarks, and copyrighted materials (collectively and
individually, the “Intellectual Property”, or “IP”) for advertising purposes (including but not limited to: in store POP
displays, images, product copy, use of the WESTIN name and logo in advertisements, and any materials derived from
WESTIN IP), (b) participate in WESTIN sponsored sales promotions (including but not limited to consumer rebates, free
product with purchase), (c) receive any WESTIN Co-op advertising funds after date of Policy violation, (d) receive any
UMAP Compliance discount included in Reseller’s price structure. The Violator may also be subject to further remedies
to cure the violation, including but not limited to any and all remedies allowed by State and Federal law. Any
reinstatement of UMAP benefits shall be at the sole discretion of WESTIN, and reinstatement of UMAP Benefits is not
guaranteed upon remedy of Violation. WESTIN reserves the right to refuse to do business with any Reseller that violates
the terms of this Policy.
WESTIN reserves the right to occasionally permit advertisement of its UMAP Products in connection with promotions for
limited periods of time that might otherwise violate the terms of the UMAP Policy. Notice of such opportunities will be
provided to Resellers by WESTIN, as appropriate, to ensure continued compliance with the UMAP Policy. Except in
extraordinary circumstances, WESTIN will not consider any requests for other exemptions.
This Policy (including without limitation the UMAP Products) may be modified, extended, suspended, discontinued or
rescinded in whole or part by WESTIN at any time (including without limitation during any WESTIN authorized
promotional period), with such action(s) effective immediately or as otherwise described by WESTIN. In the event of any
disagreement over the interpretation or enforcement of this Policy, WESTIN’s view will control. WESTIN will not discuss
any conditions of acceptance related to this Policy. In addition, WESTIN neither solicits, nor will it accept, any assurance
of compliance with this Policy. Notwithstanding anything to the contrary which may be expressed or implied in or by one
or more agreements between a Reseller and WESTIN, nothing therein shall constitute an agreement by such Reseller to
comply with this Policy, as, among other things, this Policy is not and should not be construed to be one of the WESTIN
Policies as such term is or may be used in any or all of such agreements.
All questions or requests for additional information regarding this Policy or information regarding potential violations of
this Policy (which should be in writing) must be addressed to the Policy Administrator.
Westin Automotive Products:
Attn: UMAP Program Administrator
320 W. Covina Blvd.
San Dimas, CA 92773
P: (626) 960-6762
Only the Policy Administrator is authorized by WESTIN to answer questions regarding this Policy, to comment on the
Policy or to accept information regarding potential violations.
Besides monitoring and MAP policy enforcement we also develop a healthy relationship with your compliant sellers.