30 year + industry veteran with vast manufacturer and retail store knowledge. Active NHRA drag racer and avid boater. Loves racing in general, fabricating and making things go fast and of course dogs. Gotta love dogs.
This post is for wholesale distributors. There is a lot that goes into deciding to add a line. One of the big decisions should be determining if the brand has decent control of its dealer distribution network. If a manufacturer has no control over the distribution there is bound to be a race to the bottom as far as pricing is concerned. This might leave you with a lot of inventory that you can not sell not to mention a huge waste of your time.
We have a program that will help you gain valuable market intelligence before you commit dollars to inventory. We can verify a brand’s commitment to your success with a Market Evaluation. We can run reports and help you learn how well a brand controls its sales channels before you invest thousands of dollars in inventory only to find the landscape is not what you expected.
We will determine the high, low, and average price for each SKU throughout the online marketplaces. We can also determine how broad the distribution base is currently. You can say goodbye to the risk of dead inventory taking up shelf space and costing you dollars collecting dust. Inventory turns are the name of the game, make sure you’re stocking inventory that you can move at profitable prices.
If you are a brand looking to expand, and who isn’t, you can’t afford to skimp on your Minimum Advertised Price enforcement. There are plenty of WDs and dealers who will not carry your line if they are worried about being stuck with inventory. You might be successfully managing this yourself, but asked yourself this. Wouldn’t your time be better spent getting sales? If you allow us to be the “bad cop” you are free to grow your brand without the hassle of MAP enforcement.
Sounds like a loaded questions doesn't it? One of the most overlooked or undervalued answers to this question is "Do you have the stomach to stop selling to a good customer". Consider this "Is this really a good customer if they're undermining your efforts to maintain a fair market for the rest of your customers". Consumers will find and buy your products regardless of the source. Brand integrity, customer service and continuing to bring viable products to market isn't easy or inexpensive but it's what you've built your business on. Don't allow your work to be degraded by sellers who are only interested in a quick buck and could care less about how their actions undermine your hard work. ...Read More
In today's dynamic business climate, price changes have taken on much more importance. Freight and raw material costs are rising quickly and price changes need to happen quickly as well. Fortunately, we make these price changes easy for our clients. It's as simple as sending us an email with the new file and we make it happen. No need to log into a portal and format your file to fit etc. Just send us your price file to ensure enforcement is in sync with your internal price notifications. In addition, we can make sure your new price file is distributed to all your resellers, even the ones that you do not have direct contact with. We can notify all the Amazon and eBay sellers in one easy email making your life easier and also heading off future advertised price violation issues. IMPORTANT: Do not forget to update your data services as well. Updating one and not the other is a recipe for a MAP violation nightmare." Send your price files to; firstname.lastname@example.org ...Read More
When trying to grow a brand it is normal to think more distribution is better. Manufacturers are pumped when they get large enough to make it into the top-tier wholesale distributors. Sales are growing and everyone is happy. During this growth phase, it is hard to be aware of the problems that might lurk just around the corner. With growth in distribution comes growth in unauthorized sellers. There are many “underwear entrepreneurs” who get a data feed from a WD and list all your products at rock-bottom prices on Amazon and eBay. Who are these guys?! ...Read More
Besides monitoring and MAP policy enforcement we also develop a healthy relationship with your compliant sellers.