Is MAP a good fit for your company? Sounds like a loaded question doesn’t it? The fact is, as much as we believe in pricing policies, they are not a good solution for every brand. Most of the time they are great, but if one of your primary competitive advantages is price, then forcing …
Continue reading “Is Minimum Advertised Price (MAP) a good fit your company?”
Price changes used to happen annually but in today’s dynamic business climate, price changes are happening much more frequently, and they have taken on much more importance. The costs of freight and raw materials are rising quickly and price changes need to happen quickly and efficiently as well. We talked with a manufacturer recently who …
Continue reading “Price changes and how they affect MAP compliance”
When trying to grow a brand it is normal to think more distribution is better. Manufacturers are pumped when they get large enough to make it into the top-tier wholesale distributors. Sales are growing and everyone is happy. During this growth phase, it is hard to be aware of the problems that might lurk just …
This post is for wholesale distributors. There is a lot that goes into deciding to add a line. One of the big decisions should be determining if the brand has decent control of its dealer distribution network. If a manufacturer has no control over the distribution there is bound to be a race to the …
Continue reading “Evaluation Of Warehouse Distributor Market”
One of the things many potential clients worry about before they implement a MAP program is a decrease in sales. This is an understandable worry, but we have found that usually there is an increase in sales after MAP is implemented. Without Minimum Advertised Price (MAP), or Minimum Resale Price (MRP) policies many brands are …
Continue reading “A secret to turn MAP monitoring into increased sales”
Pricing is one of the three cornerstones of your marketing strategy and is key to your success. Your prices and pricing strategy say a lot to your customers about who you are. Protect your company and your brand by considering these recommendations. Create a Pricing Policy that is Unique to your Company Spend some time …
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After implementing a pricing program and really cracking down on enforcement manufacturers hope they can just coast for a while. But when they do, violations begin creeping up almost immediately and soon dealers are complaining and pointing fingers all over again. Trying to bring everyone back into line a second time around is harder than …
If you are new to the world of pricing policies things can be a little bit confusing. Like all industries, there is a certain amount of jargon that gets thrown around. But in the world of MAP it is even worse, because it is an industry that evolved without any central authority. In the aviation …
When is a MAP policy not actually a MAP policy? Although all pricing policies are often referred to as “MAP Policies,” there are two distinct types. The first is called a “Minimum Retail (or Resale) Price (MRP) Policy” and establishes a minimum price that applies to all advertising or other offers, as well as …
Have you ever pulled out your smartphone in a store to check online prices? I have. Dealers hate when customers walk into the corner of the shop and pull out their smartphone. The next question is always “Hey I can buy it for cheaper online, can you match this price?” Or worse they just walk …
Besides monitoring and MAP policy enforcement we also develop a healthy relationship with your compliant sellers.
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