Let’s face it, as a business owner, you want to maintain control over your pricing strategy and protect your profit margins. That’s where a Minimum Advertised Pricing (MAP) policy comes in handy. It’s like having a bouncer at the door of your nightclub, making sure everyone is playing by the rules. But how …
Category Archives: Blog
Is Minimum Advertised Price (MAP) a good fit your company?
Is MAP a good fit for your company? Sounds like a loaded question doesn’t it? The fact is, as much as we believe in pricing policies, they are not a good solution for every brand. Most of the time they are great, but if one of your primary competitive advantages is price, then forcing …
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Price changes and how they affect MAP compliance
Price changes used to happen annually but in today’s dynamic business climate, price changes are happening much more frequently, and they have taken on much more importance. The costs of freight and raw materials are rising quickly and price changes need to happen quickly and efficiently as well. We talked with a manufacturer recently who …
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Market saturation and your brand
When trying to grow a brand it is normal to think more distribution is better. Manufacturers are pumped when they get large enough to make it into the top-tier wholesale distributors. Sales are growing and everyone is happy. During this growth phase, it is hard to be aware of the problems that might lurk just …
Evaluation Of Warehouse Distributor Market
This post is for wholesale distributors. There is a lot that goes into deciding to add a line. One of the big decisions should be determining if the brand has decent control of its dealer distribution network. If a manufacturer has no control over the distribution there is bound to be a race to the …
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A secret to turn MAP monitoring into increased sales
One of the things many potential clients worry about before they implement a MAP program is a decrease in sales. This is an understandable worry, but we have found that usually there is an increase in sales after MAP is implemented. Without Minimum Advertised Price (MAP), or Minimum Resale Price (MRP) policies many brands are …
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Protect Your Company by Creating a Pricing Policy
Pricing is one of the three cornerstones of your marketing strategy and is key to your success. Your prices and pricing strategy say a lot to your customers about who you are. Protect your company and your brand by considering these recommendations. Create a Pricing Policy that is Unique to your Company Spend some time …
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Why are MAP violations still happening?
After implementing a pricing program and really cracking down on enforcement manufacturers hope they can just coast for a while. But when they do, violations begin creeping up almost immediately and soon dealers are complaining and pointing fingers all over again. Trying to bring everyone back into line a second time around is harder than …
Sorting through the Jargon
If you are new to the world of pricing policies things can be a little bit confusing. Like all industries, there is a certain amount of jargon that gets thrown around. But in the world of MAP it is even worse, because it is an industry that evolved without any central authority. In the aviation …
When MAP Isn’t MAP?
When is a MAP policy not actually a MAP policy? Although all pricing policies are often referred to as “MAP Policies,” there are two distinct types. The first is called a “Minimum Retail (or Resale) Price (MRP) Policy” and establishes a minimum price that applies to all advertising or other offers, as well as …
